Hiap Hoe Dealers Appreciation Night

Apollo & Hiap Hoe

Hiap Hoe Dealers Appreciation Night was attended by more than 200 dealers across the country.

Hiap Hoe & Apollo Tyres Malaysia Co-Hosted Dealers Appreciation Night

Hiap Hoe Loon Tai Sdn Bhd, the latest distributor of Apollo Passenger Car Radial (PCR) tyres, held its Dealers Appreciation Night at Setia Alam, Selangor on 15th March, 2019. The event, which was co-hosted with Apollo Tyres Malaysia, served as a gesture of both companies’ gratitude and appreciation for the staunch support from the dealers.  

More than 200 dealers across the country attended the dinner. It was indeed a multi-racial celebration with a good mixture of Chinese, Malay and Indian tyre dealers, which was quite unusual as the tyre industry is perceived as being dominated by the Chinese. Many Malay dealers even came all the way from Kelantan and Terengganu. As such, the event was conducted in Malay and Mandarin.

Among the highlights to reward the loyal customers were the exclusive presentation of the Louis XIIl by the Hennessy consultant, exciting lucky draw and promotions as well as presentation of premium gifts to the top sales supporters of the night.

Established in 1943 by the late founder Ng Guan Swee, the company started business under the trade name of Hiap Hoe. Initially, the company dealt with a wide variety of bicycles and later expanded to replacement automotive parts, including tyres. It was during the 60s that Hiap Hoe ventured into the wholesales business, starting with motorcycle tyres. With the increasing demand for passenger car tyres, the company then added that to its offerings.

Over the years, the company grew tremendously. Hiap Hoe is currently one of the largest tyre wholesalers in Malaysia with an extensive distribution network, supplying tyres to more than 700 shops nationwide. 

 

协和代理答谢晚宴

 

阿波罗轿车子午胎的最新代理商---协和轮胎私人有限公于2019年3月15日在雪州Setia Alam主办代理答谢晚宴。协和与马来西亚阿波罗轮胎联手主办此次活动,旨在答谢代理们的支持。

来自全马各地的200名代理出席了该晚宴。当晚真的是个多元种族的庆典,到场的除了华裔代理商,还有为数不少的巫裔及印裔代理商,这一点相当特别,也值得一提,因为轮胎行业一般被认为是由华人所主导。许多马来人代理甚至从吉兰丹和登嘉楼远道而来。为此,该活动以华语和马来语来进行。

该晚宴的重点节目包括表扬忠诚客户、由轩尼斯顾问呈现Louis XIII、紧张刺激的幸运抽奖及促销,以及颁发优质奖品给当晚销售表现最佳的代理。

协和轮胎由已故黄元瑞创立于1943年。它从销售各种各样的自行车起家,然后扩展至汽车零部件,包括轮胎。协和在60年代进军批发业务,最初只销售摩托车轮胎。随着轿车轮胎需求的增长,该公司才开始在摩托车轮胎外,批发轿车胎。

这些年来,该公司增长迅速。如今,协和是目前全马最大的轮胎批发商之一,拥有一个广泛的分销网络,为国内超过700家轮胎店供应轮胎。

 

About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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