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The Johor State Tyre Dealers Association (JSTDA) celebrated its 45th anniversary with a grand dinner at the Grand Ball Room recently.
The Johor State Tyre Dealers Association (JSTDA) celebrated its 45th anniversary with a grand dinner at the Grand Ball Room, Restoran Pekin Johor Jaya, Johor Baru on 26th May, 2019.
Approximately 800 people attended the celebration. The restaurant was filled with people laughing, chatting and calling out to each other.
During his opening speech, President Dylan Tay thanked the JSTDA committee and members for their support. He expressed the honour of being elected and was grateful for having the opportunity to lead the JSTDA that was founded by his late father Tay See Cheon.
“Being an active member under the guidance of the past Presidents such as Kew Kuik Tin, Foo Chong Seng and Goh Soo Choy for the past 15 years allowed me to accumulate priceless knowledge and leadership skills for this role. I sincerely thank them for all the guidance,” he continued.
Tay urged all the members and tyre industry players living in today’s digital age to work together. “We are in the early stage of the ‘sharing economy’. More and more businesses are conducted through e-commerce or social media platforms. The impact is that information could easily be available, accessible and transparent. Therefore, price transparency is inevitable. To differentiate from the others, members need to embrace new technologies and upgrade service and skills. As such, the JSTDA is planning to organise more workshops, training sessions and seminars to equip our members for the change.”
The ‘sharing economy’, he pointed out, was slowly becoming a reality especially in the automotive industry. Consumer behaviour would change as the popularity of E-hailing, E-leasing and car-sharing grew. These trends not only lowered car ownership but would result in a few players in the market owning large fleets. With large fleets, these companies would have big bargaining power in the purchase of tyres and other related products. He urged the members to consider the possibility of working together and sharing customer source.
Meanwhile, Organising Chairman Desmand Kew thanked the committee for its effort in making the celebration a huge success.
“We managed to get 100 sponsors for the dinner opening ceremony, drumming performance and ribbon cutting as well as advertisements in our anniversary booklet. We thank them for their generosity, which helped us to achieve our fundraising goal,” he said.
The decoration of the restaurant that night was inspired by Formula One motor racing, which Kew explained, was to remind members that the tyre industry should be like motor racing, always pushing for better performance and progress.
A special 45th anniversary booklet was published to capture the history of the JSTDA, member directory and trade advertisements.
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