Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Korean tyre brand Nexen Tire is distributed in Malaysia by HT Performance Tyre Sdn Bhd, which started operations in May 2019. The company is a member of HT Group, which distributes a wide range of automotive products including vehicle components, batteries, tyres and lubricants as well as provides vehicle maintenance and repair services at its workshops.
HT Performance Tyre is based in Puchong, Selangor and is focused on fulfilling the increasingly complex demands of consumers by bringing in a wide range of high quality Nexen passenger car tyres. HT Performance Tyre Director Terence Tay noted that Nexen Tire was now the top Korean tyre brand in Singapore, where the HT Group had distributed the brand since 2002.
Nexen Tire is positioned as a young and energetic brand that provides renowned Korean product quality at accessible prices.
“Just like many Korean consumer products that we have seen over the past few years, Nexen Tire aims to provide value. This is also done via customer engagement through effective communication like social media and others,” said Tay.
Branch Manager Cizin Kim pointed out that the company distributed Nexen Tire products for a wide range of cars, ranging from SUVs (sport utility vehicles) to high-end cars. “We have a competitive advantage as we build value by understanding customers’ needs. Our customers are our good friends,” he said.
HT Performance Tyre would spend most of its marketing efforts for Nexen Tire on digital and social media as it targets the younger generation of dealers and customers.
The company aims to have 100 Nexen Tire branded retail stores in the country by 2022. “You could also expect more cars to come with Original Equipment (OE) fitment by Nexen Tire,” said Tay.
Nexen Tire is the first company to manufacture tyres in Korea and has the advantage of know-how gained and technologies developed over 70 years, along with the manufacturing competitiveness of domestic and international production plants.
Established in 1942 under the name Heung-A Tire Company, Nexen Tire Co was recognised in 1956 as the first Korean tyre company. Milestones for the company include dedicating a facility in Yangsan, Korea to the production of radial tyres in 1985 and an alliance with Ohtsu Tire and Rubber in Japan in the early 2000s that enhanced its tyre development and manufacturing capabilities.
In 2000, the company underwent a name change from Woosung Tire to Nexen Tire Corporation to better reflect its global ambitions. The name Nexen is a combination of two future-oriented words; next and century. In 2005, the company set up Nexen Tire America and was awarded a patent for the technology to manufacture rubber/stratified silicate nano-composite tyres. Another tyre manufacturing plant was opened in Qingdao, China in 2007 and a third factory broke ground in Changnyeong, Korea in 2012.
To engage growing replacement and original equipment demand, Nexen Tire Europe built a European factory in the Czech Republic. It has been in operation since May 2019 with the aim of expanding its capacity to more than 12 million units a year by 2020. The company also established a global research and development (R&D) network led by its main R&D centre in Yangsan, Korea along with its facilities in the United States, China and Germany.
Technological triumphs included the development of Korea’s first V-shaped directional tyres, patented nano-technology and the award-winning Green Hive concept tyre. Nexen Tire outshone 2,000 entries for the 2014 IDEA with its Green Hive concept tyre featuring a replaceable tread block; Judges deemed it ‘a truly game changing tyre’. It was the first tyre company to sweep four of the world’s top design awards: IDEA (2014), G-Mark (2013), Dot Design (2012) and IF Design (2011).
HT Performance Tyre 私人有限公司，是韩国轮胎品牌耐克森轮胎的马来西亚经销商。这家成立于2019年5月的公司是HT 集团的成员，主要发业务是销售系列广泛的汽车产品，包括汽车组件、电池、轮胎及润滑油，以及在其修车厂为汽车提供保养及修理服务。
位于雪兰莪蒲种 的HT Performance Tyre透过引进系列广泛的高品质耐克森轿车胎，满足越来越复杂的消费者需求。HT Performance Tyre董事Terence Tay 注意到HT集团 自2002年以来就开始销售的耐克森轮胎，正是目前新加坡的顶级韩国品牌。
瞄准年轻一代的代理和客户的HT Performance Tyre，将大幅采用数字和社交媒体进行营销。
2000年，该公司从Woosung Tire更名为耐克森轮胎公司，以反映其全球野心，耐克森轮胎的英文名称 为Nexen，是由两个前瞻性英文字-- next 和 century 结合而成。2005年，该公司设立了美国耐克森轮胎公司，并获得了生产橡胶/ 分层硅酸盐纳米复合轮胎材料技术的专利权。2007年，它在中国青岛开设了另一家轮胎制造厂，2012年韩国昌宁工厂破土动工。
耐克森的技术上的成就包括研发韩国第一条V形定向轮胎、专利纳米技术及获奖的Green Hive概念轮胎。2014年，耐克森凭借着Green Hive概念胎，打败了2,000个参赛产品，赢得了2014年IDEA设计大奖。这款拥有可替换块状花纹的轮胎被评为是“一条改变轮胎游戏规则的轮胎。”它也是第一家横扫世界顶级设计大奖： IDEA （2014年）、G-Mark (2013年）、红点设计（2012年）及IF 设计（2011年）的轮胎公司。
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