Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
Phone: (60) 3 7781 1323
Vee Rubber pointed out that both its high performance and light truck tyre patterns attracted a lot of positive attention.
Another high-profile tyre producer exhibiting at Tyrexpo Asia 2019 was Thailand based Vee Tyre & Rubber who were showcasing their comprehensive ranges of passenger car and light truck patterns at the event including several recently introduced patterns.
Tyreman spoke with Bike Sukanjanapong, Brand Director at Vee Tyre and son of Vitorn Sukanjanapong, Owner and CEO of the company. Bike was keen to point out that both the high performance and light truck tyre patterns attracted a lot of positive attention during the show and included the highest tyre in the pick-up sector in the world, which has already established itself as a popular option in North America.
Bike added, “Vee Tyre is a wholly independent company, which consistently carries out a significant amount of research and development at its own rubber private plantation in the south of Thailand. We currently operate six manufacturing facilities throughout the world, which enables the company to always be prepared to immediately react to any situation that would affect our international production schedule (by switching production to another facility) at any time and on a global basis.”
When asked for his opinion on the current situation in terms of production levels and sales in South East Asia. Bike told us, “Despite an increasing amount of obvious competition, which at the moment has been fuelled by Chinese manufacturers who are trying to work around the tyre tariffs imposed on them by switching production to neighbouring countries. I still firmly believe that South East Asia continues to be a growing and prosperous market.
“There are a great deal of quality brands available within the sector, and in my opinion a growing number of end users are beginning to appreciate the effective benefits of investing a little more money on a good tyre that will last them much longer as opposed to just going for the cheapest brand they can find. I believe well-manufactured tyres are beginning to win the battle when it comes to value for money tyres.
“Of course, there will always be a need for drivers to periodically replace their worn tyres, so a competitively priced market in South East Asia has to be maintained. At the same time, innovative technical developments in tyre production will continue to evolve with autonomous vehicles and electric vehicles now being viewed a definite reality for future mobility. Therefore, the tyre market as a whole will need to react and advance at the same level of innovation, and at Vee Rubber we have the ability and vision to keep pace with these exciting developments in our industry.”
泰国Vee Tyre & Rubber是另一家参与2019年亚洲轮胎展的高知名度轮胎制造商，他们在展会中展示其轿车和轻型卡车轮胎款型，以及一些新推出的产品。
《轮胎世界》采访了Vee Tyre品牌总监Bike Sukanjanapong，该公司东主兼首席执行员Vitorn Sukanjanapong的儿子。Bike指出，他们的高性能和轻型卡车轮胎款型在展会上吸引了许多访客的注意，而这包括了世界皮卡领域中最大的轮胎，已在南美成功成为一个受欢迎选择。
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