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The Automechanika Shanghai’s physical fair closes its doors after successfully engaging with players worldwide through its hybrid platform, AMS Live.
These onsite-to-online activities presented dynamic opportunities to reconnect the automotive ecosystem and further stimulate industry recovery. Preliminary participation figures portray the eagerness from companies to get back to business with many praising the show’s efforts to boost market growth.
Despite ongoing travel restrictions rippling around the world, Automechanika Shanghai running as planned, from 2nd to 5th December 2020, has reinforced market optimism in the automotive industry. Reaching across six continents, the show convened exhibitors from 29 countries and regions, maintaining its position as a global assembly point.
The final figure from the organiser showed that there were 70,863 onsite visitors, and 578,000 online visitors through AMS Live from 150 countries and regions.
Activities at the National Exhibition and Convention Center, Shanghai, as well as many of the services and tools being offered to participants mirrored the latest trends and technological advancements spurred on by Covid-19.
For example, new integrated solutions powered by AMS Live created new lines of communication for onsite exhibitors connecting with global partners and prospective suppliers. One-to-one online meetings, business matching, chat rooms and agenda setting functions were just a handful of the features available. On top of this, livestreamed activities added a touch of excitement to the overall trade fair experience, producing innovative opportunities for companies to market their latest products, technologies and solutions to a wider online audience.
The show continued to promote the entire supply chain through seven dedicated sectors and three specialised zones. Synergy in Parts & Components, Tomorrow’s Service & Mobility and Electronics & Connectivity shone a light on digitalisation and the growing desires from consumers to see greener industry. The Diagnostics & Repair / Body & Paint, Accessories, Customising and REIFEN (Tyres & Wheels) also reflected many of the cross-collaborative opportunities in the aftermarket.
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