Following an extensive period of investment at its manufacturing facility in Klang, Malaysia, Maxrubber Industries Sdn Bhd, the fast-growing manufacturer of tyre retreading materials, has announced that it will be embarking on a targeted export drive with a view to developing a strong presence in the European market.
Maxrubber Looks to Europe
On the back of key strategic developments, which in recent years have included the introduction of a retread franchise programme and the launch of a completely new brand line-up in 2017, the family-owned company has invested in the addition of a brand new 8-metre tread press, which will enable Maxrubber to significantly increase its capacity and meet the anticipated growth in export demand.
Managing Director, John Lee explains; “The demand for high-quality and value-for-money retreading materials continues to grow around the world, and Maxrubber is at the forefront of the move to meet this demand, building new, dynamic markets for our products around the globe. Our company’s brands are used and trusted in over 25 countries around the globe, ranging from the USA to Ecuador, Middle East to Africa and from New Zealand to Japan. We are now looking to target sustained growth in the important European market with a comprehensive series of sales and marketing support actions.”
Included in this activity will be a significant presence at The Tire Cologne in June, 2020, where the company will be highlighting its full segmented range of retreading materials including the premium pre-cured tread brand Maximus, the mid-range alternative brand Maxcool and the Maxfit range of specialist wing and contoured treads, as well as selection of tread solutions aimed specifically at the OTR retreading sector.
The company first invested in the OTR sector in 2003 when it purchased an OTR extrusion line. Expansion into the precure OTR sector followed ten years later in 2013. The company now markets OTR materials to a number of key overseas markets including Thailand, Philippines, Japan and the USA.
“Maxrubber is able to offer a wide range of retreading solutions to meet all performance and budget requirements,” explained John Lee.
“We are an ambitious company and are now looking to make contact with retreaders and distributors in Europe, who are looking for new long-term supply partners for their retreading."