Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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CKL changed the type font and colour scheme of this brand new business model to show consumers that it’s a break from tradition.
We have all heard of the terms B2C or B2B but what about B2C2B? That is what CKL Group is attempting to do with their newly launched e-commerce marketplace, www.limtayarisonline.com.my (LTO)
They have changed the type font and colour scheme of this brand new business model to show consumers that it’s a break from tradition, to get closer to the younger generation. Why use the name Lim Tayar? It’s because of the level of trust and familiarity of 35 years and also what the brand stands for; convenience and peace of mind.
According to the Group, this marketplace serves as a tool for everyone in the automotive industry to engage with their own customers or even a wider audience........
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我们听到许多有关B2C或B2B，但B2C2B呢？CKL集团正想透过其最新发布的电子商务市场-- www.limtayarisonline.com.my (LTO) 做到这点。
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