Michelin Commits to a Green Restart


In line with its ‘Everything Sustainable’ strategy, Michelin is planning a green economic restart for the post-Covid-19 period, in close collaboration with the foundation Solar Impulse and 11 other major players.

Michelin Working with Solar Impulse

The vision promoted by the foundation Solar Impulse and its partners – who together employ more than one million people worldwide – is to build a new sustainable economic and industrial model; a world that is at once cleaner and more sustainable, fairer, more efficient and more respectful of biodiversity and the climate, with no trade-offs between environmental, economic and industrial interests.

With its ambitions and ‘Everything Sustainable’ strategy, the Michelin Group felt embracing sustainability to restart the economy was a natural step, “Tomorrow, everything will be sustainable at Michelin,” says the Group’s CEO Florent Menegaux. "Our aim is to achieve sustainable growth that creates a value balance, meaning it is profitable for the company and beneficial for our employees, the planet and its inhabitants."

Michelin is attempting to pursue its long-time focus on the development of new environmentally-friendly technologies. This pledge is reflected not only in the production of tyres that save on energy and raw materials, but also in the employment of biosourced materials and in fuel-cell-based mobility solutions as a response to the major climate issues.

About the author

Richard Wilson is a correspondent for The Tyreman. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, Commercial Tyre Business and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richardjwilson@btconnect.com

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