Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Yokohama Rubber Co., Ltd., announced recently that it will consolidate its various off-highway businesses into one single entity.
This will include Alliance Tire Group (ATG), which Yokohama bought four years ago and Yokohama’s off-the-road (OTR) tyre businesses across the globe.
This new entity, named Yokohama Off-Highway Tires, will have a global footprint with leadership team distributed between Tokyo, Boston, Amsterdam and Mumbai. Yokohama Rubber’s current medium-term management plan, the Grand Design 2020 (GD2020) includes a commercial tyre strategy that targets “Positioning commercial tyres as a pillar of growth in our second century and off-highway tyres as a growth driver.”
This consolidation will result in a closer integration of Yokohama Rubber's brand power, high quality, and global sales network with ATG's high growth potential, diverse product lineup, and superior cost competitiveness. In addition, the unified global entity will offer the full-range of OHT, from small forklift tyres to ultra-large ROTR (radial off-the-road) tyres to meet a wide range of customer needs in the global OHT market for tyres used on construction and industrial vehicles as well as agricultural and forestry machinery.
As the first step in this consolidation, Yokohama Rubber’s OTR tyre business in USA will be combined with Alliance Tire Americas Inc. (ATA) on January 1, 2021. The combined entity will be named as Yokohama Off-Highway Tires America Inc.. Integration plans for rest of the world are being finalised and will be communicated in the near future.
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