Vimexa Starts 2021 with Notable Developments

Vimexa's new website

Vimexa Scandinavia Oy experiences growth as they add new offices in Helsinki. The group has also updated their company website, showcasing their models and added value with a brief explainer video.  

Vimexa Announces Company Updates for 2021 

Tyre and wheel distributor, Vimexa, has shared some key updates regarding their company growth. Managing Director Mr. Rutger Veerman, said, “Since early this year, we expanded our offices at Technopolis (Helsinki/Vantaa airport), a great business facility that boasts a variety of services and a professional environment. During the last 3 years, we have made substantial growth in Scandinavia as well as the Baltics. This Scandinavian expansion has a particular focus on customer service, logistics and the specific solutions required in this region.   

As a market expert in global distribution of tyres and wheels, Vimexa’s aim to be transparent and supportive for customers and suppliers is vital. Recently, the company launched an updated website including a customised company explainer video. Especially since the start of the Covid-19 pandemic, the market is challenging and requires lot of flexibility and creativity from (tyre) entrepreneurs. In our 90 seconds explainer video, we share our business model and tools who our partners can increase their volumes and margins. Those are the critical KPI´s which everybody likes to improve,” explains managing director Mr. Rutger Veerman. 

As the company plans for the spring/summer season of 2021, they look to extend their offering by growing their options, solutions and alternatives. “For upcoming new (spring) season we are having a wide range of products, and several new brands and options we are sharing to our customers. With 85% premium share, luckily, we are not depending as much on imports from Asia. Via our extensive network we also have access to budget tyres made in Europe, which enables us to receive products much faster than before, whilst also providing higher levels of quality. We are ready for 2021," says managing director Mr. Rutger Veerman 

About the author

Charlotte Nahon is the Communications and Digital Executive for The Tyreman. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 


Phone: (44) 1270 668 718

Make sure you don't miss a single issue

Click here to subscribe and we'll make sure of it.