Falken Continue Sponsorship of Atlético De Madrid


Falken Tyre has continued its role as the official sponsor of Atlético De Madrid for the 2021/22 season, which started in 2018/19 for the current La Liga champions and tyre manufacturer.

Falken Continue a ‘Championship’ Partnership

With this continuing partnership, Falken has continued to be a strong supporter of European football. The Falken logo will be widely visible in the Wanda Metropolitano stadium, such as behind the goalposts at the stadium.

As part of Falken’s continuing strategy, Atlético De Madrid is a perfect fit for Falken due to the team’s popularity and recognition around the world.

Falken, in return, will support the team through the continuing difficulties that the pandemic is creating across the football world. As a positive sign for the club, this year, spectators of the club will be able to return for the first time to the stadium.

Falken said of the new season that they wish Atlético De Madrid success on home soil as well as for its international competitions.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for The Tyreman, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718

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