Falken Names Official Partner of the 2023 Men’s IHF World Handball Championships

Falken Tyre Europe


Falken Tyre Europe is set to be an Official IHF Men's World Championship 2023 Partner for the upcoming tournament.

Falken Tyre Europe Signs Second Agreement with International Handball Federation 

The event will take place at nine venues in Sweden and Poland from 11th to 29th January. The partnership was organised by the sports marketing agency Sportfive, which is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

For Falken, this is its second agreement with the International Handball Federation. In addition to title and logo rights (Official IHF Men's World Championship 2023 Partner), Falken has also secured advertising rights, including the Falken logo in each goal and centre circle of the courts, as well as the presence of Falken branding in the official tournament social media communications and print materials. This is complemented by 30-second video ads which will be shown on the big screens in the nine sports halls before the start of each match and at half-time.

“Handball isn’t just of great importance in Europe, but also all over the world, which has led us to partake in this top-level tournament once again. The fact that the international tournament is taking place in countries that are among our core markets is another great reason for our involvement,” explains Markus Bögner, COO and President of Falken Tyre Europe GmbH. “We can also look back on a long partnership with our colleagues at Sportfive, who always offer us excellent opportunities that are an excellent fit for the Falken brand, which stands for enthusiasm, performance and achievement.”

Robert Müller von Vultejus, Chief Growth Officer at Sportfive adds: “With Falken, the IHF World Handball Championships have secured a great partner who is positioned with far-reaching influence in the relevant core markets. We are delighted to have been able to bring two global partners together for one of the most exciting sporting events of next year.”


About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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