Yokohama Rubber Relocates its Head Office

Yokohama Rubber

The Yokohama Rubber Co., Ltd., is moving head office functions from Tokyo’s Minato Ward to its Hiratsuka Factory in Hiratsuka City in Kanagawa Prefecture. 

Yokohama Aims to Increase Operating Efficiency through HQ Relocation 

The relocation is aimed at increasing operating efficiency by bringing management of core functions together in one site while also promoting work-style reforms. Meanwhile, some functions, including sales and marketing departments, are moving to a new office in Tokyo. The relocation and concentration of management are scheduled to be completed in March 2023.

The automotive industry is entering a period of dynamic change being brought about by the emergence of Connected, Autonomous, Shared & Services (CASE), Mobility as a Service (MaaS), and digital transformation (DX). To survive and prosper in this dynamically changing business environment, Yokohama Rubber is bringing management of its planning, production, sales, technology, and logistics functions together in one location at its Hiratsuka Factory. This concentration will facilitate more efficient inter-departmental discussions and speed up decision-making. The Company also will continue promoting work-style reforms, such as the use of remote work, which has been advanced in response to the Covid-19 pandemic.

The new Tokyo office will serve as the headquarters for subsidiaries Yokohama Tire Japan Co., Ltd., and Yokohama Industrial Products Japan Co., Ltd., and for certain Yokohama Rubber sales and marketing departments.



About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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