Giti Tire is one of the ten most valuable and strongest brands in the tyre segment worldwide, according to the Brand Finance 2022 report.
Giti Tire Achieved Top Ten in Tyre Segment Worldwide
This is the first time that Giti appears in the ranking and the result underscores the efficiency of the strategies adopted in the last two years to overcome the problems resulting from the Covid-19 pandemic. Despite continued disruption within the industry, Giti treated the challenges of 2021 head on thanks to the flexible and digital mindset adopted in its management processes. Over the years, the company has sought to be innovative and adaptable to unexpected changes that influence business and consumer behavior. Meanwhile Giti has continued putting focus on Corporate Social Responsibility actions, working together with employees, supplier partners, and customers.
Last year, the company once again invested in the innovation of its products through the AdvanZtech technological platform, which integrates its five research and development centers. Among the products launched in the period is the Giti Control P10, an ultra-high-performance summer tyre that provides comfort and silent driving, bringing a safe and fun ride. Giti offer tyres to fit more than 600 models among trucks, cars and buses that circulate providing mobility around the world.
To give visibility to the brand, Giti supports activities that allow the company to improve the development of its products, such as the VLN Endurance and the Regional Formula, among others. The company also maintains the only 100 per cent female motorsports team, which competes in world-renowned events, such as the 24H Nürburgring. Giti is well-positioned for continued growth and is eager to deliver many other achievements to further strengthen of their brand on the world stage with their modernized R&D network, automation and monitoring of tyre production trends.