In the unique setting of an Orang Asli-inspired Tadom Hills Resort, Giti and distribution partner Kit Loong gathered together with various fleet and dealer customers to celebrate a year of success on 5th March.
Successful Event at Tadom Hills
In a follow-up from the 2019 Gyration workshop, this year’s event continued the theme of progressing knowledge within the commercial tyre industry.
Together with a full truck display, traditional foods, awards, competitions, and live entertainment featuring a fire show and Orang Asli dance, learning workshops were held on numerous subjects, including the effects of heat on tyres and how to combat it. This focus was the reason for designing the event title – ‘Kinetic Ignition’. Using Giti tyres and applying Kit Loong’s SC3OCT maintenance service methodology are key ways of combating heat build-up, which is a major cause of critical tyre failures. Managing the three key elements of speed/distance, inflation/load, and tread/compound was discussed in-depth both from a product and service point of view, combining the two key elements of the Giti/Kit Loong partnership.
Alongside the professional technical talks and fun activities, Giti Tire and Kit Loong collectively launched the “Giti SC3OCT MSP”, a new Mobile Service Provider programme that blends the strength of the two organisations, working together to provide the safest and longest running tyres for fleets in Malaysia.
Matthew Wai, Giti Tire Malaysia Country Manager, explained: “This is the second year we held the Gyration event, and we continue to emphasise the importance of combining quality products, professional services, and useful information in order to maximise tyre life. Malaysia is a market with an influx of innumerable brands. So unlike some trading companies which encourage people to buy more tyres for better business, Giti’s mission is to help our clients be able to consume less tyres instead.”
Kenneth Teh, Managing Director of the Kit Loong Tyre Commercial Group, echoed the sentiment. “We are always looking at better ways to help our clients operate the safest fleets and maximise their investment in tyres, which is their second largest expenditure after fuel. Managing heat is a crucial factor in prolonging a tyre’s life. By utilising SC3OCT services, we are able to show fleets how best to manage heat build-up for safe operation and long tyre life.”