Hankook Tire launched its official global Instagram account with a goal to tap into Millennials and Generation Z collectively dubbed as the “MZ Generation”.
Hankook Debuts Official Instagram Account
Hankook’s global Instagram channel will provide the Millennials and Generation Z with a new brand experience. In specific regard to the growing electric vehicle (EV) market, visual and video content of its new family of EV tyres, the iON (pronounced as /ai’on/), is to be featured. Hankook will work on building consumer engagement, and create a wide range of content including topics such as Formula E championship and original equipment for premium EVs to increase the synergy between digital marketing and sales.
Hankook plans to highlight its brand values of ‘High-Tech’, ‘Innovation’, and ‘Performance’ while strengthening its premium brand image as a leader in the electric vehicle market. Through the opening of the official Instagram channel, we hope to familiarise digital natives with their exciting new products specifically in the EV tyre segment and leverage Hankook brand as a more user-friendly, present company to the younger consumer groups.
Hankook will be launching the iON, its first family of EV specific tyres in Europe from May 2022 as the Hankook Ventus iON S summer tyre pattern, and from September 2022 for the winter as the Hankook Winter i*cept iON. The Hankook Ventus iON A tyre will be available as an all-season version for the North American market. Carefully developed to fit to a premium, high performance electric car from its design stage, the Hankook iON is expected to fully realise the driving performance of electric vehicles with high torque, demonstrating Hankook’s top tier technology and premium brand value.
In the meantime, Hankook has been selected to serve as the official tyre partner of the ABB FIA Formula E World Championship starting in the 2022/23 season when the new Gen3 car is being introduced. In line with Formula E’s pursuit towards creating a better, cleaner world, Hankook is taking part of shaping the future of motorsports through the exclusive supply of specially designed tyres to all Formula E races along with its technical expertise.