Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Goodyear presenting a demonstration truck tyre that is comprised of 63 per cent sustainable materials at IAA.
The overriding theme from the IAA for Transportation across the spectrum from the tyre manufacturers was one of sustainability, whether that be in the form of a plethora of digital services that deliver fuel savings for fleets, product advancements that reduce rolling resistance or, as is the case of Goodyear, presenting a demonstration truck tyre that is comprised of 63 per cent sustainable materials.
The 63 per cent sustainable-material demonstration truck tyre included 15 featured ingredients across 20 tyre components with the demonstration tyre being labelled “A” in fuel efficiency, meaning it can offer the same fuel saving as the most efficient Goodyear truck tyres currently offered.
Ben Glesener, the Director for Tyre Technology Commercial EMEA for Goodyear explained, “This tyre is a showcase of where we are on that journey. Our ambition is to have a 100 per cent tyre as soon as we can. In this demonstration tyre, the biggest portion of materials is renewable, and the smaller portion is recycled.....
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