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Launch and Vanli Announced as Automechanika Kuala Lumpur Strategic Partners

Launch Vanli Automechanika Kuala Lumpur

Automechanika Kuala Lumpur 2019 named Launch and Vanli as its new strategic partners.

Automechanika Kuala Lumpur Forms New Strategic Partnerships

Ahead of the Automechanika Kuala Lumpur 2019, the show’s organisers outlined the details of two new strategic partnerships with Launch and Vanli, both of whom are leading international players in the field of automotive repair, maintenance and parts, and components.

Chinese aftermarket giant Launch is one of the first Asian companies to provide repair and testing equipment for tyres and is now a key provider for complete workshop and service solutions worldwide. Joining Launch as a strategic partner for Automechanika Kuala Lumpur is Malaysian parts supplier Vanli. The company works with key auto brands in the domestic market, including APM, Bosch, Denso, Delphi, among others. In fact, Vanli is an authorised supplier for more than 40 automotive brands worldwide and has committed to the partnership with Messe Frankfurt for the next two editions in 2019 and 2021.

To effectively capitalise on the show’s unique position as the leading automotive trade fair in Malaysia, the new partnership would allow both companies to work closely with show organisers in terms of promotion before, during and after the show.

The organisers said Vanli and Launch would enjoy exclusive and increased promotional benefits in the build-up to the fair. At the fairground itself, they would have the opportunity to maximise their efficiency and business connections through product presentation to a live audience. Each company would also be featured in a premium exhibition area within the fair’s 9,700sq m halls. In return, Messe Frankfurt would receive strong promotional support from the two brands in visitor promotion, which would provide those in the Asean region with extended opportunities to meet with some influential industry names.

Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd, expressed her delight in welcoming two such influential players as strategic partners: “Launch and Vanli are both very well-respected brands not only across Asia but worldwide. Their strong positions in the Parts & Components and Repair & Maintenance markets would draw even more associated participants to the show. We look forward to working together and increasing the awareness of one another’s activities.”

Sharing those sentiments was Chia See Yong, Manager at Launch Malaysia, who said: “Automechanika Kuala Lumpur perfectly represents how the automotive market in the Asean region is thriving and we are proud to be a part of that. By joining as one of the show’s strategic partners, we hope to further consolidate our relationships in the region and help boost the show’s presence worldwide.”

Vanli’s Director Lim Choong Keat also commented on the announcement: “We believe Automechanika’s brand could significantly benefit us, not only in Malaysia but worldwide. We expect our new strategic partnership to provide us with global exposure and networks through Messe Frankfurt’s promotion channels. We can’t wait to get the show underway next March!”

From 21st–23rd March, the 2019 edition of Automechanika Kuala Lumpur would welcome an expected 300 exhibitors and 8,000 visitors at the Kuala Lumpur Convention Centre. For further information, visit or email the organisers at


吉隆坡国际汽车零配件、维修检测诊断设备及服务用品展览会(Automechanika Kuala Lumpur )简称 AMKL,宣布行业两大国际领军品牌,汽车维修保养企业元征科技(Launch)及汽车零部件企业万里集团(Vanli)已成为展会的战略合作伙伴。

中国后市场巨头元征科技是最早提供轮胎维修和测试设备的亚洲公司之一,现时为全球维修车间及服务解决方案的主要供应商。另外一家合作伙伴万里集团是马来西亚零部件供应商。该公司在马来西亚市场与多家一线汽车品牌合作,包括APM、博世(Bosch)、Delphi 及电装(Denso)等。万里也同时获授权为全球40多个汽车品牌提供零件,并将会在未来两届展会与法兰克福展览公司保持战略合作。





万里集团的董事Lim Choong Keat回应说:“我们相信Automechanika品牌能加强我们于马来西亚以至全球范围的影响力。新的战略合作伙伴关系能让我们通过法兰克福展览公司不同的推广渠道,深化全球的曝光率及网络。我们已迫不及待迎接明年三月的展会!”

2019年吉隆坡国际汽配展(AMKL)将于3月21至23日在马来西亚吉隆坡会议中心举行,预计届时将迎来300名展商及8,000名观众。更多展会详情请浏览 或发送电子邮件至。

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