Brand Finance, the UK’s leading brand value consultancy, has released the 2018 list of the most valuable brands in China. Linglong tire is on the list, with a brand value ranking Number 1 among tyre enterprises in the Chinese Mainland.
Brand Finance, one of the five international brands value evaluation authorities, is the British brand management and brand evaluation consultant company whose brand value evaluation is widely recognised by globally listed companies because of its professionalism and independence.
For many years, Linglong Tire has focused on brand construction and its brand is universally recognised by consumers around the world for its ‘excellent’ product quality. The company says its sales continue to grow speedily and its brand value has reached a record high. In 2017, Linglong’s brand is worth as much as RMB30.562 billion according to World Brand Lab.
Since entering the capital market in 2016, Linglong Tire has took the brand as the top priority of its development. In 2018, Linglong’s brand promotion reached a new level through cooperation with Europe’s top club Juventus. In 2018, the company would also set up the Atlas Drift team. Linglong believes its brand image would catch up with the world’s first-class brands.
玲珑轮胎荣登2018年中国最有价值品牌300强排行榜
近日，英国知名品牌价值咨询公司Brand Finance发布2018“中国最有价值品牌300强”排行榜。玲珑轮胎荣登榜单，品牌价值居大陆上榜轮胎品牌第一位！
BrandFinance是国际五大品牌价值评估权威机构之一，是英国著名的品牌管理和品牌评估独立顾问公司，采用信息均来自公开渠道，其发布的品牌价值评估因其专业性和独立性而受到全球上市公司的广泛认可。
多年来，玲珑轮胎的品牌建设工作一直居于行业前列，凭借优异的产品品质和多年的品牌积累，玲珑品牌已经获得全球消费者的普遍认可。公司销售额连年保持高速增长，品牌价值连创新高，世界品牌实验室发布的2017中国500最具价值品牌榜单中，玲珑品牌价值高达305.62亿元。
2016年成功上市之后，玲珑轮胎更将品牌作为公司发展的重中之重。2018年，玲珑轮胎品牌营销更上新台阶，牵手欧洲豪门尤文图斯，成为其顶级合作伙伴，掀起新一轮的体育营销热潮。2018年公司还将组建阿特拉斯漂移车队，用自主研发的赛车轮胎征战漂移赛场。品牌活动层出不穷，品牌价值勇创新高，因为我们的目标是世界一流！
