On 26th Sept, the Chinese Volleyball League’s award ceremony for this season and the grand launch ceremony of the new season was held in Beijing. Lang Ping, the Chinese women volleyball team’s head coach, and many famous volleyball stars were there to witness the great moment.
As the official partner and sponsor of Chinese Volleyball League of 2017-2018, Linglong Tire also made its appearance. In the new season, a series of Linglong Tire’s elements would be displayed at the court premises.
On the cooperation with the Chinese Volleyball League, the representative of Linglong noted that the spirit of Chinese volleyball was in common with that of Linglong Tire. It was well accepted that Linglong sponsored the Chinese volleyball team from 2011 to 2013, reflecting a great success in Chinese sports marketing. Linglong Tire sees the current arrangement as a win-win one between the league and the company.
The latest cooperation is expected to promote the reform and innovation of the Chinese Volleyball League. Linglong Tire would also appear in the court with brand imaging that is said to be well received by consumers.