Nexen Tire has confirmed a three-year partnership as the exclusive tyre for the Anaheim Ducks and Honda Center.
Nexen Signs Agreement with Anaheim Ducks and Honda Center
Nexen Tire would be the only tyre company to be partnered with the California-based professional ice hockey team and arena. In addition to millions of television viewers in every major North American market, more than 1.3 million Ducks fans across Southern California will experience a wide variety of Nexen Tire branding for each of the team’s regular season and playoff home games. The 650,000 square-foot Honda Center arena is home to the Anaheim Ducks as well as several blockbuster concerts and sporting events every year.
“Nexen Tire is extremely excited to be a part of a championship NHL franchise like the Anaheim Ducks and their premier arena, the Honda Center,” said Brian Yoon Seok Han, CEO of Nexen Tire America, Inc. “This partnership will help to elevate the Nexen Tire brand among more than a million NHL fans across Southern California, and when these fans enter the Honda Center arena during a Ducks game or other premier event, they’ll know Nexen Tire has their back.”
Every season more than 1.4 million Ducks social-media followers can watch the Nexen Tire High-Performance Play of the Week via social media. Sponsored by Nexen Tire, the High-Performance Play of the Week recaps the Ducks best plays of the week. Thanking several key existing partnerships like Manchester City, U.S. Formula Drift, AC Milan, BK Mladá, and SK Slavia Praha, the new partnership comes as the latest addition to Nexen Tire’s global sports marketing partnership portfolio, which the company also seeks to expand in the United States.