After 26 years, Pirelli‘s relationship with Inter Milan is due to change as starting from next year’s 2021/2022 season through to the 23/24 season, the company is now the football team’s Global Tyre Partner.
Inter Milan and Pirelli Continue to Find New Windows of Opportunity 26-Years into Their Partnership
Having featured on the Nerazzurri kit for 26 years, Pirelli’s long-standing relationship with Inter Milan continues to diversify. Pirelli will now be able to promote a more corporate strategy, which will focus on market segments and an international audience who can view Pirelli’s tyre portfolio. As part of the changing relationship, Pirelli will develop new marketing and communication opportunities to illustrate the full range of Pirelli products and services for cars, motorcycles and bicycles.
Alessandro Antonello, Corporate CEO of FC Inter Milan enthusiastically rang in the announcement by saying, “We are happy to announce the continuation of the relationship between Inter and Pirelli, a historic and successful collaboration that has lasted for 26 years. Pirelli is part of the Nerazzurri family, and we hope that this new partnership agreement will allow us to reach new important milestones together.”
Pirelli’s Andrea Casaluci, General Manager Operations, Pirelli said of the new development in the 26-year relationship, “A long history of sporting passion transforms and continues. We have lived through difficult moments together but above all, we have celebrated great successes. We are happy to be able to continue our relationship with one of the most important and famous football teams in the world and are proud to remain close to the team and the fans to share other moments of passion and new successes”.