After the announcement of the launch of Point S in India at the beginning of 2017, Point S opened its first branded locations in Ludhiana, Punjab (north) and Kochi, Kerala (south).
The Point S concept in India is implemented through Master Franchise Agreements with three regional partners who cover 5 of the most dynamic states: Deviate Enterprises for the Nation Capital Territory of Delhi and Punjab; GIAAN International for Maharashtra and Goa; and Tyrekada for Kerala.
These first flagship stores, which fully respect the Point S graphic charter, would be used as a showcase to recruit additional franchisees in the beginning of 2018 and reach an annual target of 25 Point S stores.
At mid-term Point S aims at reaching 100 points of sale and covering more Indian States through an extension of the existing partnerships and the nomination of additional Regional Master Franchisees.
Fabien Bouquet, Point S International CEO, comments: “We are very satisfied by the job accomplished by our Regional Master Franchisees for the opening of these flagship stores. They perfectly reflect our concept and are a good starting point for the expansion of our network in this promising market, supported as well by a consistent Point S marketing programme.”