Sailun’s brand value surpasses $905 million as it breaks into the world’s Top 10 most valuable tyre brands and ranks among Europe’s best in 2025.
Sailun “Very Proud” to Achieve the Historic Triple – Chairwoman Jane Liu
Sailun has cemented its place among the global tyre industry’s elite, now ranked as the 10th largest tyre manufacturer in the world, while also breaking into the Top 10 most valuable tyre brands globally and scoring a Top 10 finish in Auto Bild’s European summer tyre test for 2025.
According to the latest Brand Finance Report, Sailun’s brand value surged by 13% to over $905 million USD (€811 million), driven by the company’s continued investment in research and development, sustainability, and consumer-oriented innovation. The report credited the tyremaker’s strategic brand positioning—including its proprietary EcoPoint³ technology—for high marks in sustainability, awareness, trust, and perceived value for money.
Founded in 2002, the China-based company has grown rapidly through a combination of technological innovation, competitive pricing, and a strong global expansion strategy. Its standout performance in Auto Bild’s independent European tyre ranking further signals its ability to compete directly with long-established brands from Europe, Japan, and the United States.
“We are very proud to achieve a historic triple. Sailun is a Top 10 tyre manufacturer worldwide, Sailun tyres have entered the Top 10 of Auto Bild‘s European tyre tests, and we are now recognised as a Top 10 most valuable tyre brand worldwide,” said the Chairwoman of Sailun Group, Jane Liu.
“This reflects not only our technological lead and our consistent investment in research and development, but also the passion, commitment and expertise that all our employees put in every day to achieve our founder‘s goal of ‘making great tyres’,” she added.
With momentum across brand equity, product performance, and manufacturing scale, Sailun is well positioned to deepen its investments in global markets, R&D, and talent. The company is aiming to deliver smarter, more sustainable tyres to customers around the world.
