Monti Tyres Sdn Bhd has brought Sumitomo brand back into Malaysian market after it has been out of the consumer’s sight for almost 18 years.
Monti Tyres Becomes Sumitomo Tires’ Sole Distributor in Malaysia
With more than 200 different tyre brands in the current Malaysian tyre market, it is hard to stand out in a crowd of competitors. Every once in a while, a brand falls off the map. It is even harder for a brand to make a comeback if it has been out of the consumer’s sight and mind for almost 18 years. With great confidence and determination, Monti Tyre Sdn Bhd has taken the road less travelled.
Behind this young and dynamic company is none other than tyre industry veteran, Choong Kee Seng, who retired from his previous company where he had worked for 37 years until 31st January 2019. He is now the Sales & Marketing Advisor of Monti Tyre. The company was founded in 2017 by Han Ter Kwang, the current Managing Director, with a humble beginning and a small workforce of 5 people inclusive of sales and management members.
“We started off with Chinese tyre brands, first Vitour and followed by Annite in 2019. Our mission is to introduce and distribute high quality imported tyre to the Malaysian end-users. As for dealers, we want to be viewed as indispensable partners rather than just another distributor to our current customers. We maintain strong and close relationships with our existing customer base while we penetrate new customers.”
Monti Tyre Secures Exclusive Distributorship for Sumitomo Tyres in Malaysia
Monti Tyre courted the relationship with Sumitomo Tires through their Singapore partner’s continuance discussion with Sumitomo Asia (Tyre) Pte Ltd (SRAT) in Singapore. Choong admitted that it was not an easy journey to seal the partnership with Sumitomo as they have had to proof their capability to promote and build the brand while Sumitomo’s management team proved very diligent in their decision making. The discussion started in mid-2019, he said, and Monti Tyre was appointed as the sole distributor for Sumitomo Tires in Malaysia in late 2019….
Are you enjoying reading this article. Click here to read more.
住友轮胎通过Monti轮胎再次回归
目前在马来西亚轮胎市场有超过200种不同的品牌，要突围而出并不容易，每过一段时间就会有一个品牌销声匿迹。对一个已经消失在消费者视线近18年的品牌来说，更加不容易。Monti轮胎私人有限公司却以巨大的信心和决心，走了一条不寻常的路。
在这家年轻和充满活力的公司背后的正是轮胎行业的资深老将钟继生。2019年1月31 日，他从服务了37年的公司退休后，就加入了Monti轮胎，成为该公司的营销顾问。2017年由董事经理Han Ter Kwang所创办的Monti轮胎，一开始的规模不大，只是家五人公司，包括销售人员和管理层。
“我们一开始销售中国轮胎品牌，先是威特轮胎，然后在2019年接下Annite。我们的使命是为马来西亚终端用户介绍和分销高质量的进口轮胎。在代理商方面，我们希望他们将我们当成不可或缺的伙伴，而不是另一个分销商。在扩展新客户的同时，我们与现有客户保持良好和密切的关系。”
Monti轮胎获得住友轮胎独家大马分销权
Monti轮胎通能够与住友轮胎达成合作关系，其新加坡伙伴功不可没。在该伙伴不停地与新加坡的住友亚洲（轮胎）私人有限公司商讨下，终于促成了两家公司的合作。钟继生承认，与住友达成伙伴关系的过程一点也不容易，因为他们必须向勤于决策的住友管理层证明他们有推广和建立该品牌的能力。他说，他们在2019年中旬开始讨论，同年年底Monti轮胎成为住友轮胎的马来西亚独家经销商……。
点击读全文….
