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The Covid -19 Aftermath and the Impact on the Malaysian Commercial Tyre Market

Michelin Malaysia Commercial Director for B2B and Westlake Marketing (Malaysia) Sdn Bhd Managing Director share about the Covid-19 impact and aftermath.

Tyre Manufacturers Continue to See Opportunities Admist Pandamic 

The Tyreman recently had the opportunity to speak exclusively with Timothy Mitchell, Michelin Malaysia Commercial Director for B2B and Tan Heong Thong, Managing Director, Westlake Marketing (Malaysia) Sdn Bhd, about the Covid-19 impact and aftermath on the commercial tyre market as a whole and more specifically within the truck tyre segment. They also shared with us the challenges and opportunities faced in such a competitive industry and the company’s future plans and goals.

Michelin Malaysia Commercial Director Timothy Mitchell for B2B: Return to Positive Growth by Capturing the Rebound

Mitchell started off by confirming that there is no doubt that Covid-19 has impacted many industries, which can be seen in the commercial tyre market in Malaysia. However, when compared to passenger car tyres, he said, the truck tyre market was certainly less impacted – in part due to the movement of goods, which was still very much needed.

“The biggest impact could be seen among Bus & Coach end users, who were primarily involved in the movement of passengers. Now, after the Movement Control Order (MCO), the entire commercial tyre market has started to rebound.”

During this period of uncertainty, he stressed that their people and customers will always be their highest priority. To ensure that Michelin is in a strong position to promote its products and services through the Michelin Truck Service Centre dealer network, the company’s strategy, he pointed out, has been to prepare for the rebound…….

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《轮胎世界》近日有机会与米其林马来西亚区B2B商务总监迪莫西●米切尔(Timothy Mitchell) 和威狮行销(马来西亚)私人有限公司董事经理陈贤通就冠病对整个商用轮胎市场,更具体地说是对卡车领域的影响和后果进行独家采访。他们还与我们分享了在这样一个竞争激烈的行业中,他们所面临的挑战和机遇,公司的未来计划和目标。









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