Michelin Malaysia Commercial Director for B2B and Westlake Marketing (Malaysia) Sdn Bhd Managing Director share about the Covid-19 impact and aftermath.
Tyre Manufacturers Continue to See Opportunities Admist Pandamic
The Tyreman recently had the opportunity to speak exclusively with Timothy Mitchell, Michelin Malaysia Commercial Director for B2B and Tan Heong Thong, Managing Director, Westlake Marketing (Malaysia) Sdn Bhd, about the Covid-19 impact and aftermath on the commercial tyre market as a whole and more specifically within the truck tyre segment. They also shared with us the challenges and opportunities faced in such a competitive industry and the company’s future plans and goals.
Michelin Malaysia Commercial Director Timothy Mitchell for B2B: Return to Positive Growth by Capturing the Rebound
Mitchell started off by confirming that there is no doubt that Covid-19 has impacted many industries, which can be seen in the commercial tyre market in Malaysia. However, when compared to passenger car tyres, he said, the truck tyre market was certainly less impacted – in part due to the movement of goods, which was still very much needed.
“The biggest impact could be seen among Bus & Coach end users, who were primarily involved in the movement of passengers. Now, after the Movement Control Order (MCO), the entire commercial tyre market has started to rebound.”
During this period of uncertainty, he stressed that their people and customers will always be their highest priority. To ensure that Michelin is in a strong position to promote its products and services through the Michelin Truck Service Centre dealer network, the company’s strategy, he pointed out, has been to prepare for the rebound…….
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冠病的后果及其对大马商用轮胎市场的影响
《轮胎世界》近日有机会与米其林马来西亚区B2B商务总监迪莫西●米切尔(Timothy Mitchell) 和威狮行销（马来西亚）私人有限公司董事经理陈贤通就冠病对整个商用轮胎市场，更具体地说是对卡车领域的影响和后果进行独家采访。他们还与我们分享了在这样一个竞争激烈的行业中，他们所面临的挑战和机遇，公司的未来计划和目标。
米其林马来西亚区B2B商务总监迪莫西●米切尔：抓住反弹回归正增长
米切尔表示冠病毫无疑问地影响了许多行业，这可从马来西亚商用轮胎市场中看到。然而，他说，与轿车轮胎相比，卡车轮胎市场受到的影响肯定比较小——我们仍然非常需要运输货物是部分的原因。
“我们能够从巴士和长途汽车最终用户中看到冠病大流行对乘客运输行业的巨大影响。如今，在行动管制令（MCO）之后，整个商用轮胎市场开始回弹。”
在这段不确定的时期，他强调员工和客户始终是他们的重中之重。他指出，为确保米其林能够通过米其林卡车服务中心代理商网络推广其产品和服务，公司的战略一直是做好迎接市场回弹的准备。
“重要的是，为了支持我们的代理商，我们瞄准了强劲回弹的新终端用户，同时确保我们忠实的终端用户也看到我们产品与服务的好处和价值。我们通过确保抓住回弹，与我们的代理商一起恢复正增长。这一个策略是有效的，我们见证了创纪录数量的新最终用户加入了我们的车队计划。这不是偶然发生的，并要归功于员工的努力和我们与每一位米其林卡车服务代理商的合作伙伴关系………”
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