LTF is the most comprehensive licensing programme that provides A to Z solutions to the business operator.
CKL Group to Share its Successful Business Model through LTF
Nothing good comes easy. Starting your own tyre retail business requires a lot of time, work, money and resources. Rebranding a business because sales have been slow also needs a lot of thought and effort, as well as risk taking, as a successful rebranding is much more than a name change.
“You might want to consider investing in a license programme. When you do that, you are investing in an established business concept and formula that has been successful with a proven track record. Although it is not a total shortcut to success, the benefits of being a licensee are greater than the disadvantages. This is proven in statistics which shows that licensees have a higher success rate than independent start-up business, and the same goes for rebranding your business on your own,” said CKL Group Joint Managing Director Clement Lim.
CKL Group of Companies, he pointed out is a prime example of how a family business could make good use of the opportunities derived from a well thought-out and forward-thinking strategy. From a small tyre retail outlet called Lim Tayar in 1985, he said, they expanded into tyre and other related product distribution businesses. Today, the Group not only operates the Lim Tayar car servicing centre network, but is also actively involved in vocational education, real estate, automotive technology and insurance.
“The Lim Tayar Family (LTF) Programme is our new industry programme for entrepreneurs who are enthusiastic about owning and operating a reputable vehicle servicing retail-chain in a proper manner. We have demonstrated an impressive track record with our steady growth and expansion over the years, which has shown that LTF is a perfect example of a successful business model. This programme will allow us to share our successful business model and expertise with those who share the same vision with us.”
Why LTF?
The rationale behind the programme, Lim said is to make inroads into new locations where the Lim Tayar brand can contribute.
“We believe the LTF programme is an opportunity for us to grow together with other potential businesses in the industry, as well as offering an alternative for the current independent business operators to take onboard our modern business model. We are confident that the programme is a win-win concept for our licensees, vendors and consumers,” he added.
Apart from learning about their successful business model, Lim revealed that licensees will receive valuable support and guidance throughout the life of their business. For instance, licensees will benefit from LTF’s strong seasonal marketing activities, customer loyalty and customer retention, customer service and enquiry, as well as advertising assistance that aims to help businesses increase revenue.
In terms of operation, Tan Poh Hong, Head of Partnership said that the Group will provide all the necessary groundwork including the design, build and fit-out for a new store or the conversion of a store. Technical know-how in business and a solid supply chain that allows their licensees to leverage on the source of supply from major manufacturers are some of the advantages of joining the LTF. Best value stock-in-trade to maximise both profits and options and better deals for business-related equipment are some of the advantages LTF‘s licensees will enjoy, as well as a proven workflow plan, which will increase productivity.
“The manpower shortage is hitting the industry, so joining LTF will secure technical training for you and your staff. Besides that, our licensees can leverage on our investment in IT and technology, with Maxis as our partner from the Point-of-Sale (POS), data information sharing and analysis, as well as for the reporting and convenient online booking system. Apart from that, there are also two optional supports – administrative and finance. The administrative support covers the business’s license, permit, payroll, accounting and certain legal aspects. As for the financial support, our licensees will stand a better opportunity to have a higher credit facility to maximise their business costs, liquidity and return.”
Leverage on Lim Tayar’s Brand Recognition and Customer Base
Tan believes LTF is the most comprehensive licensing programme that provides A to Z solutions to the business operator. “When you partner with us, you can enjoy a shortcut to business success as you are taking advantage of both our existing brand recognition and customer base. Newcomers will gain from lower start-up costs and business risks by following our proven business model and formula, while the converting licensees can leverage on our strong brand name, image and marketing activities to level-up their business revenue. Additionally, we also give you the access to retail opportunities and provide quality in-house products that are exclusively available for LTF partners.”
For a new retail store-front, Tan said it will take about 8 to 12 weeks to set up. As for conversion licensees it is estimated that within 6 to 8 weeks from signing up, they will be ready for business. However, there may be minor delays due to unforeseen external factors such as approvals from authorities.
The automotive aftermarket, Lim said is a mature yet fragmented industry in its structure and quality. With the LTF programme in place this enables the Group to provide a modern, reliable, comfortable and multi-purpose vehicle maintenance and repair solution s for the consumers.
As to whether experience in the automotive sector is compulsory, Lim argues that anyone who interested is welcome to join. However, those with automotive experience would have an added advantage.
To find out more about the LTF programme and the initial cost involved, interested candidates are encouraged to drop an email at limtayarfamily@ckl.com.my or visit www.family.limtayar.com.my.
Lim Tayar Family计划： 一个更好的选择
好事来之不易。创立自己的轮胎零售生意需要许多的时间、工作、金钱及资源。销售缓慢而想要重塑品牌也需要许多的思考和努力，以及冒险，因为一个成功的品牌重塑，不仅仅只是为企业改名而已。
“你或许可以考虑投资于许可人计划。当你这样做时，你投资的是一个知名，成功并拥有已被证实的良好业绩的企业概念和方程式。虽然它不会是一条完全通往成功的捷径，但是成为一个许可人的好处远远剩余坏处。这可以从数据中获得证实，许可人的成功率比创业者和自己重塑品牌者来得高。”CKL集团联席董事经理林俊耀表示。
他指出，CKL集团公司是一个最好的例子。它展现了一个家族企业如何善用从心思缜密和前瞻性策略中衍生的商机。他说，从1985年的一家名为Lim Tayar的小小轮胎零售店，他们扩展至轮胎及其他相关产品的分销领域。今天，该集团除了经营Lim Tayar汽车服务中心网络外，还积极参与技职教育、房地产、汽车技术及保险业。
“Lim Tayar Family（LTF）是我们在这个行业里的新计划，旨在为热衷于经营信誉良好的汽车维修链门店者提供一个能以正当方式持有和经营这些门店的机会。我们以这些年来稳定的增长和扩充，展现了令人印象深刻的业绩表现，显示了LTF是成功商业模式的完美例子。这个计划，让我们能够与那些和我们拥有相同愿景的人们，分享我们的成功企业模式和专门知识。”
为何是LTF？
他说，这个计划旨在让Lim Tayar品牌能够为其他的新地点作出贡献。
“我们深信LTF计划是一个我们与其他具潜能的生意运营者联手一同增长的商机，并为现有的独立经营者提供一个选择，采纳我们的成功商业模式。我们很有信心，这是个三赢（赢-赢-赢）的计划，对被许可人、供应商，甚至消费者。”他补充。
除了学习他们的成功商业模式，他透露，许可人将在他们的整个业务生涯中，获得宝贵的支持和指导。他说，比如许可人将获利于LTF强劲的季节性营销活动、客户忠诚度和客户保留、客户服务与询问，以及广告协助，助力其许可人提高利润。
在营运方面，合伙负责人陈宝煌说，该集团将提供所有必要的基础包括新门店的设计、建立及装修，或者商店的转换。商业技术知识和坚固的供应链让许可人能够利用主要制造商的供应来源都是参与LTF计划的好处。此外，最有价值的存货，最大化提高利润和选择，价格更优惠的商业相关设备，以及已获证实，可带来较高生产力的高效工作流程也是LTF许可人能够享有的其中一些优势。
“这个行业正面对着人力短缺的问题，参与LTF可确保你和你的员工拥有技术培训。再者，我们的许可人还可利用我们在IT和技术方面的投资，Maxis作为我们的伙伴的销售点、数据信息分享与分析，报告及在线预定系统便利。再者，他们还可以选择另外两大支持—行政与财务。行政支持包含营业执照、许可证、工资、会计及某些特定的法律问题。至于财务支持，我们的许可人将拥有获得较高信贷额度的机会，将其业务成本、流动性及回报最大化提升。”
利用Lim Tayar的品牌认可影响力和客户基础
陈宝煌相信LTF是最全面的许可人计划，为许可人提供A至Z的解决方案。“当你与我们联手，你就能享有成功的捷径，因为你将能够充分利用我们现有的品牌知名度和客户基础。新来者将通过跟随我们已获证实的商业模式和方程式而享有较低的启动成本和业务风险，而转换许可人则能够利用我们强大的品牌、形象及营销活动来提高他们的业务利润。此外，我们还会提供你零售的机会和LTF伙伴独有的优质自有产品。”
陈宝煌说，对于一个新的零售店面来说。大约需要8至12周的时间来设立。至于转换许可人，估计在签署后的6至8周内即可开始营业。但是，由于不可预见的外部因素，比如有关部门的批准，可能会有一些延迟。
林俊耀补充说，汽车售后市场在结构和质量上是一个成熟而分散的行业。实施LTF计划后，该集团可以为消费者提供现代、可靠又舒适的多功能汽车维护和维修解决方案。
关于汽车行业的经验是否是必须的，林俊耀欢迎有兴趣的任何人加入，但他说那些具有汽车经验的人将拥有更多的优势。
要了解有关LTF计划和所涉及的初始成本的更多信息，有兴趣者可发送电子邮件至limtayarfamily@ckl.com.my 或登录www.family.limtayar.com.my。
