At the CITEXPO 2019, the design of the Vitour booth adopted an open concept such that visitors could see its entire range of products at a glance.
Vitour at CITEXPO 2019
Founded in Germany, Vitour officially entered the Chinese market in 2014 before venturing into other Asian regions. Today, it is said that Vitour is one of the best tyre brands in the world.
Since its inception, the Vitour brand is dedicated to tyre design and production for complex road conditions and areas around the world. After years of gaining experience and research and development in tyre technology, the company has created tyres that are resistant to severe cold and high temperatures, comfortable and quiet, and conform to environmental protection. The excellent performance in safety also has long been recognised by world renowned automobile manufacturers.
Its tyre characteristics are mainly supported by the preferred environmentally friendly material production process, which minimises the impact on the environment during the production phase and tyre use cycle. In addition, the unique high-mileage formula has greatly improved tyre service life and mileage.
To comply with the EU’s most stringent noise reduction standards, Vitour tyres also achieve effective noise reduction with a unique pattern design that allow the tyres to run with low noise.
At the CITEXPO 2019, the design of the Vitour booth adopted a simple and open concept such that visitors could see its entire range of products at a glance. Taking centrestage were the tyres designed with white letters on the sidewall, which successfully caught the attention of many visitors as they looked so modern and stylish, just like racing tyres.