At the CITEXPO 2019, the design of the Vitour booth adopted an open concept such that visitors could see its entire range of products at a glance.
Vitour at CITEXPO 2019
Founded in Germany, Vitour officially entered the Chinese market in 2014 before venturing into other Asian regions. Today, it is said that Vitour is one of the best tyre brands in the world.
Since its inception, the Vitour brand is dedicated to tyre design and production for complex road conditions and areas around the world. After years of gaining experience and research and development in tyre technology, the company has created tyres that are resistant to severe cold and high temperatures, comfortable and quiet, and conform to environmental protection. The excellent performance in safety also has long been recognised by world renowned automobile manufacturers.
Its tyre characteristics are mainly supported by the preferred environmentally friendly material production process, which minimises the impact on the environment during the production phase and tyre use cycle. In addition, the unique high-mileage formula has greatly improved tyre service life and mileage.
To comply with the EU’s most stringent noise reduction standards, Vitour tyres also achieve effective noise reduction with a unique pattern design that allow the tyres to run with low noise.
At the CITEXPO 2019, the design of the Vitour booth adopted a simple and open concept such that visitors could see its entire range of products at a glance. Taking centrestage were the tyres designed with white letters on the sidewall, which successfully caught the attention of many visitors as they looked so modern and stylish, just like racing tyres.
卫途展示带白字母轮胎
创立于德国，卫途轮胎于2014年正式登陆中国市场，随后更进军其他亚洲地区。据悉，如今卫途轮胎是世界优秀轮胎品牌之一。
卫途品牌自诞生以来，始终致力于满足全世界综合路况、复杂地区轮胎使用者的需求进行轮胎的设计与生产。经过多年的轮胎经验总结，造就了卫途轮胎耐严寒、耐高温、舒适，静音，环保安全的优异性能，长期受到世界著名汽车制造厂商的认可。
其轮胎特点主要是采用优选的环保材料和生产工艺，在轮胎的生产阶段与使用周期内，最大限度地减少对环境的影响。此外，其独特的高里程配方，大大提高了卫途轮胎的使用寿命与里程数。
为了符合欧盟最严格降低噪音的指令标准，卫途轮胎也透过其独特的花纹设计，有效降噪，打造出低胎噪轮胎。
本届CITEXPO展会上，卫途开放简单的展台设计，让访客一目了然。此次卫途的主打轮胎系列是胎边带白字母，非常恰似赛车轮胎的产品。该系列因其现代化和时髦的外观，成功吸引了访客的注意力。
