As a premium tyre brand with a pedigree stretching back to 1909, Vredestein says it has much in common with the Mille Miglia rally for classic cars. This affinity is now crowned by a new sponsoring agreement covering the period from 2017 to 2019.
Vredestein has long had a clear presence in the world of classic tyres. The company’s brand includes a strong portfolio of models created with vintage cars in mind, including the Sprint Classic, Snow Classic, Grip Classic and Transport Classic. The Mille Miglia is a prestigious racing event with a distinguished pedigree that is reportedly well-known throughout the world of classic cars.
“Vredestein and Mille Miglia share a rich European heritage and a passion for vintage cars,” comments Tanneke Reinders, Apollo Vredestein’s marketing director for Europe. “Becoming Official Tyre Partner of the Mille Miglia is a logical extension for Vredestein as a leader in the design and production of classic tyres that combine classic looks with contemporary performance. Vredestein and Mille Miglia are committed to enabling drivers to enjoy the unique sense of freedom that classic cars offer, and this new agreement will allow us both to take further steps in that direction.”
These steps will include a broad range of B2B and B2C activities, the first of which would be announced at the Techno Classica show in Essen this April. In addition, Vredestein will have its own team on the starting grid for the Mille Miglia rallies.