Bridgestone Offers UK Chance to Participate in Unique Olympic Games Simulation
Bridgestone UK has taken its role as a worldwide Olympic Games Toyko 2020 partner seriously, with the roadshow extending on the I Am Team GB campaign which encourages the nation to get moving while marking the success of Team GB throughout the Toyko 2020 event and beyond.
The immersive Olympic Games experience will provide fans with the opportunity to test their skills against Olympians. The experiential event is part of its Chase Your Dream, No Matter What campaign, set to inspire people to overcome obstacles and persevere in pursuit of their goals.
The roadshow will take place in London (Westfield, Shepherds Bush) between the 5-6th August as part of the Official Team GB Fan Zone, Birmingham (The Bull Ring) for the 8-9th August, and Manchester (Piccadilly Gardens) on the 11-12th August. The events will be in safe settings with full Covid protocols in place for peace of mind. The activation will be held in a converted Bridgestone Olympic Games Experience themed truck, hosting five Olympic themed challenges. Alongside the truck, a specially–designed I Love Tokyo sign created with Bridgestone tyres, will create the perfect backdrop to celebrate Team GB’s success.
Participants will be encouraged to adopt an athlete mindset to accomplish their dreams and will test themselves against Bridgestone Olympic Games ambassadors to see if they have what it takes. This includes a step challenge to match a personal best set by two-time bronze medalist and French sprinter, Christophe Lemaitre and a reflex test against Britain’s taekwondo athlete and Olympic Games medalist, Lutalo Muhammad. No guests will leave empty-handed, as visitors will receive Japanese Calligraphy gifts embodying their life goals as a reminder to overcome hurdles and continue their journey.
Bridgestone UK spokesperson, Andy Mathias, Marketing Manager said of the unique event: “As a Worldwide Olympic Partner, we support a number of Olympic Games Ambassadors and have come to learn of the motivation and mindset required to Chase Your Dream, No Matter What. With Olympic themed challenges set by our ambassadors, we hope to create an enjoyable experience that gives visitors a glimpse of this and motivates them to chase their own dream, no matter what.”