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Bridgestone Unveils ‘Our Way to Serve’

Bridgestone Corporation unveiled a ‘refined’ global corporate social responsibility (CSR) commitment, ‘Our Way to Serve’, centred on three priority areas: Mobility, People and Environment. The new commitment is said to build on a decade of progress and learning via its initial CSR programme, the 22 CSR Focus Points.

Bridgestone said ‘Our Way to Serve’ reflected its longstanding philosophy of ‘serving society with superior quality’ and a recognition that the best companies not only performed for their stakeholders, but also contributed to a better world.

“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalisation, or the effects of climate change – the world is faced with many great challenges,” said Masaaki Tsuya, Global CEO and Representative Executive Officer, Bridgestone Corporation. “Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on Priority Areas that can best be impacted by Bridgestone’s leading scale and unique knowledge.”

Through innovative technology, Bridgestone said it was committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, it was also focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continued to work towards a sustainable society by ‘operating in harmony with nature, valuing natural resources and reducing carbon dioxide emissions’.

“Bridgestone is a global leader because our employees around the world apply creative thinking and advanced technology to improve the way people move, live, work and play,” Tsuya added.

During 2017, Bridgestone said its employees would ‘work diligently’ to refine environment targets and establish measurable Key Performance Indicators (KPIs) for the Mobility and People Priority Areas based on best practices and key stakeholder engagements.

Along with the new Priority Areas, the tyre company added that it was also strengthening basic governance, compliance and behavioural characteristics expected of any responsible company. These common principles – or Management Fundamentals at Bridgestone – covered: Compliance, Fair Competition – Business Continuity (BCP), Risk Management; Human Rights, Labour Practices – Safety, Industrial Hygiene; and Procurement – Quality and Customer Value.



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