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Enno Straten to head the Automotive Aftermarket Business Segment at Continental

Enno Straten Continental

Straten succeeds Peter Wagner, who will pursue new tasks outside of Continental.

Enno Straten will assume his Position on November 1, 2023

Enno Straten will become head of Continental’s Automotive Aftermarket business segment at Continental, effective November 1, 2023. This segment includes replacement and wear parts for the passenger car aftermarket, such as brakes, electronic components, service equipment or batteries.

Enno Straten comes from the Tyres group sector at Continental, where he has held a number of senior management positions for more than 20 years. Since 2020 he has been responsible for Strategy, Analytics and Marketing (SAM) in the business area Replacement Tires for Europe, the Middle East and Asia (EMEA). Prior to that he was head of Commercial Specialty Tires (CST) and was the key account manager at Continental Tires for original equipment in passenger cars and light commercial vehicles. Straten has a degree in mechanical engineering from the Leibniz University Hanover.

“Enno Straten is an experienced manager familiar with the structures of the aftermarket for a long time,” says Ismail Dagli, head of the business area Smart Mobility, which includes the Automotive Aftermarket business segment. “His approach of creating close links between strategy, data analytics and marketing made an important contribution to the current success of our business area Replacement Tires. In our aftermarket business for cars he will be responsible for keeping us on course for growth and preparing us to meet future challenges.”

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