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Hankook Joins Forces with Virtual Influencer ‘Mono Mars’

Mono Mars
Hankook has secured intergalactic support for its Formula E activities through Mono Mars.

Hankook Appoints Mono Mars as Its Formula E Influencer

Likeable virtual AI robot Mono Mars will help Hankook to reach out to motorsports fans worldwide as official Hankook partner for the ninth season of the all-electric racing series.

Mono Mars is a virtual influencer inspired by Mars exploration rovers. His presence on all the major social networks includes over 110K followers on Instagram, keeping tabs on his exploits on earth and in space. His friendly, unique metaverse character makes him popula...

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