Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Singapore based software consultancy Synermax Consulting has over twenty years’ experience in software development and can boast more than 500 customers in the automotive industry in Singapore and Malaysia.
The company was the only specialist software company exhibiting at Tyrexpo Asia, where it had a strong presence right next to the Tyretalk Seminar area. Synermax was able to take advantage of this by presenting a seminar entitled “Transform your Business with Cloud Solution”, whereby the company was able to present its complete range of solutions for the automotive sector.
Synermax was presenting four main software packages at Tyrexpo Asia. eMax Automotive is a cloud-based software solution specifically designed for automotive workshops, wholesalers, distributors and manufacturing operations such as retread factories. The software allows users to make orders easily as well as send out SMS reminders to have customers come back for servicing. The multi-outlet control function allows operators to keep a pulse of all outlets at all times.
The company’s second product is called eMax accounting, which is a comprehensive accounting package covering invoicing, stock control, purchases, expenses, journal entry, bank records, financial reports and payroll.
The third product - eMax B2B - is a package aimed at simplifying business to business sales. This allows the user’s business partners to easily check stock details and place orders online. The software includes clear and intuitive dashboard reports allowing users to track various sales performance reports.
Last but not least, eMax B2C is a cloud based package designed to allow retail businesses to ready themselves for eCommerce. The package includes product and catalogue function, shopping cart, checkout, online payment function and appointments programme.
eMax software is distributed in Malaysia by its sister company Webmax Technologies Sdn Bhd which is based in Kuala Lumpur.
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