Point S Opens First Branded Locations in India

Point S

After the announcement of the launch of Point S in India at the beginning of 2017, Point S opened its first branded locations in Ludhiana, Punjab (north) and Kochi, Kerala (south). 

The Point S concept in India is implemented through Master Franchise Agreements with three regional partners who cover 5 of the most dynamic states: Deviate Enterprises for the Nation Capital Territory of Delhi and Punjab; GIAAN International for Maharashtra and Goa; and Tyrekada for Kerala. 

These first flagship stores, which fully respect the Point S graphic charter, would be used as a showcase to recruit additional franchisees in the beginning of 2018 and reach an annual target of 25 Point S stores. 

At mid-term Point S aims at reaching 100 points of sale and covering more Indian States through an extension of the existing partnerships and the nomination of additional Regional Master Franchisees. 

Fabien Bouquet, Point S International CEO, comments: “We are very satisfied by the job accomplished by our Regional Master Franchisees for the opening of these flagship stores. They perfectly reflect our concept and are a good starting point for the expansion of our network in this promising market, supported as well by a consistent Point S marketing programme.”

About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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