Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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The 5th edition of the Chengdu International Trade Fair for Automotive Parts and Aftermarket Services (CAPAS) concluded after 3 successful trade fair days, from 24th to 26th May, 2018 in Chengdu, China.
Speaking about the fair, Fiona Chiew, Deputy General Manager of Messe Frankfurt (Shanghai) Co, Ltd said: “CAPAS is committed to serving as a business platform for the automotive industry in Southwest China. On this platform, many Chinese and international brands could introduce high quality products and innovations to the area, while local exhibitors from Sichuan and Chongqing regions could reveal their strengths. They have an opportunity to expand business network and attract foreign trade and investments.”
Held at the Chengdu Century City New International Exhibition & Convention Center, the show welcomed 18,016 visitors, compared to 17,378 in 2017. The exhibitor number rose from 522 last year to 583, up 12 per cent, with products, services and green credentials presented across 4 exhibition halls occupying 45,000sq m of space.
The figures speak for themselves. However, for us, what was even more exciting than the rise in attendance and exhibitor numbers was the higher diversification and international spread of exhibitors. There were exhibitors form Germany, France, Korea, the US, Japan, Spain and more besides China. The Singapore Pavilion included an auto body raw material supplier, Asia Polyurethane, Kian Ann Engineering, an independent distributor of heavy machinery parts and diesel engine components, and Kian Chue Hwa (Industries) that carried a wide range of products for on-road and off-road truck applications.
New Exhibitors from Tyre Sector
As this was the second time The Tyreman was invited to the show, it enabled us to make some comparisons with the previous edition. We could see the efforts that the organisers had put in, for instance in attracting new exhibitors, especially from the tyre sector. They were Linglong Tire that showcased its new KTD101 Cross-Rainy Truck and Bus Radial (TBR) tyres, Sichuan New Gallop Trade Company Limited that distributes CST and Giti passenger tyres and Chengdu Rui Tu Tong Fei Auto Parts, which is the Sichuan wholesaler for Kenda, Nokian and Saferich tyres.
With this year’s CAPAS, one could see the continual focus on the 6 theme zones, which was launched in 2017, with the aim of offering segment oriented and highly-efficient matching platforms for exhibitors and visitors. The 6 theme zones, namely Made in Sichuan, Commercial Vehicle Zone, Supply Chain Procurement Zone, Quick Fix, Replacement Parts & Chain Stores Zone, E-mobility & Infrastructure Zone and Automobile Lifestyle Zone, were presented with enhanced product structures, a wider scope of products, more business opportunities and better services.
A stronger focus was on the Quick Fix, Replacement Parts & Chain Stores Zone, where according to the organisers new opportunities had arisen. With the level of convenience and multifunctional competence, repair chain stores have become the next hot spot for growth. In addition to the prominent chain store brands such as GAPE China and Jingdian Auto from China, it was delightful to see first time participant Fix Auto China, a global brand from the UK and Tyreplus. The former is the world’s largest collision repair chain store for passenger cars while the latter is Michelin’s global brand of its retailing concept. They were there to share their diversified management systems and innovative ideas.
Since its introduction to China in 2003, it is said that Michelin Tyreplus has about 1,400 outlets as of December 2016 in the main cities of China. The participation in CAPAS not only showed Tyreplus’ ambitions in further expansion, but also reflected how it viewed CAPAS as one of the effective ways to boost its brand awareness and get in touch with potential customers. This was worth mentioning as in similar automotive parts and after services trade exhibitions in Malaysia, we had not seen participation from auto services and repair chain stores before.
The E-mobility & Infrastructure Zone, which occupied one entire hall in this year’s CAPAS, brought together 23 new energy connected mobility brands, including BAIC, BYD, Chang An, Chery, Greely Auto, JAC, JMC, Volvo, among others.
The emphasis in this edition of CAPAS was the importance of environmental protection policies in the Sichuan region, with various well-known industry leading brands showcasing their green credentials, including Fix Auto China, Liqui Moly, Shandong Yihe, and more.
Among the renowned brands at the show were Botny, MANN+HUMMEL, Snap-on, Knorr-Bremse and Wabco.
20 Fringe Events Unveil Future Opportunities
A wide selection of 20 fringe events was arranged during the three days. Among the more popular topics for attendees, transformation and environmental consciousness were on the lips of many during the show. The events included the ‘Transforming and Upgrading the Automotive Aftermarket in Southwest China Summit’, ‘Evolution, Integration, Beyond the Future’ China Aftermarket Innovation & Development Summit 2018, and China New Energy Automobile International Cooperation Conference 2018.
Taking ‘Transforming and Upgrading the Automotive Aftermarket in Southwest China Summit’ as an example, despite the growing demand for newer, more advanced channels and the information technology making significant inroads in the automotive aftermarket, many service stores in Southwest China still work under more traditional models. As such, comprehensive topics were covered during this summit on 24th May to help companies embrace technological advancements, including the application of the Internet, new retailing, digital operation management and financing. These included topics such as a new regional repair market report, industry’s developments and trends in the Yunnan Province, the transformation and upgrade of automotive service stores as well as the Michelin Tyreplus’ Profit Model Sharing Session. In the session, representatives from Michelin shared their insights on digitalisation to enhance a brand’s growth.
There were also a number of high quality training sessions. Each of these events received positive feedback due to the comprehensive coverage of the industry’s hottest topics, which helped manufacturers, distribution channels and end-users perceive a clearer direction on how the industry is transforming and how to better equip themselves to adapt to market changes.
CAPAS is jointly organised by the China Council for the Promotion of International Trade, the Automotive Sub-Council (CCPIT-Auto), Messe Frankfurt (Shanghai) Co Ltd and the China Council for the Promotion of International Trade, Sichuan Council (CCPIT-Sichuan).
The 6th edition of CAPAS would be held from 23rd to 25th May, 2019 in Chengdu, China.
数字说明了一切。然而对我们来说，相较于观众人数和参展商数量的增长，更令人兴奋的是参展企业的多元和国际化程度。今年，该展会在中国以外，成功吸引了德国、法国、韩国、美国、日本、西班牙等国家及地区的企业参展。其中，新加坡企业更是透过展团形式集体亮相，包括车身原料制商Asia Polyurethane、独立的重型机械零部件及柴油引擎组件经销商Kian Ann 工程及经销公路和越野卡车应用的广泛系列产品的Kian Chue Hwa (工业)。
由于这是《轮胎世界》第二次受邀参观该展会，让我们得以将此展会与上一届做个比较。主办单位的努力毋庸置疑，尤其是在吸引来自轮胎业的新参展企业方面。这包括了玲珑轮胎，他们展示了最新的KTD101 Cross-Rainy 卡客车子午胎、经销正新（CST）和佳通（Giti）轿车胎的四川新飞驰商贸有限公司，以及建大、诺记（Nokian）及福瑞驰轮胎的四川总代理成都市瑞途同飞汽车配件有限公司。
我们还可以看到CAPAS如何紧贴行业趋势，把更大的注意力放在快修、易损件及连锁专区。据主办单位表示，这个领域出现了新的巨大商机。售后连锁凭借着其便捷化、经济性与高质量服务的独特优势，巨大的发展前景为业界看好。除了中国著名连锁品牌如冠普马力可（GAPE China）和四川精典汽车等外，也很开心地看到第一次参展的来自英国全球品牌的Fix Auto大师钣喷，还有驰加（Tyreplus）。前者是来自是全球最大的轿车碰撞修理连锁集团，而后者是米其林的全球零售概念品牌，借着此次展会与观众分享他们的多元经营方式与创新理念。
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