Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Brand Finance, the UK's leading brand value consultancy, has released the 2018 list of the most valuable brands in China. Linglong tire is on the list, with a brand value ranking Number 1 among tyre enterprises in the Chinese Mainland.
Brand Finance, one of the five international brands value evaluation authorities, is the British brand management and brand evaluation consultant company whose brand value evaluation is widely recognised by globally listed companies because of its professionalism and independence.
For many years, Linglong Tire has focused on brand construction and its brand is universally recognised by consumers around the world for its ‘excellent’ product quality. The company says its sales continue to grow speedily and its brand value has reached a record high. In 2017, Linglong’s brand is worth as much as RMB30.562 billion according to World Brand Lab.
Since entering the capital market in 2016, Linglong Tire has took the brand as the top priority of its development. In 2018, Linglong’s brand promotion reached a new level through cooperation with Europe's top club Juventus. In 2018, the company would also set up the Atlas Drift team. Linglong believes its brand image would catch up with the world’s first-class brands.
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