Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Bridgestone Indonesia and Soles4Souls Asia Ltd inked a 2 years partnership to create new shoes out of recycle tyres.
Global non-profit organisation, Soles4Souls Asia, Ltd and PT Bridgestone Tire Indonesia, a group company of Bridgestone Corporation announced a new 2 year partnership (2020 – 2022) for an exciting sustainable project to create new shoes out of recycled tyres.
The partnership starts on 5th June in celebration of World Environment Day, serving as an important reminder for the world to address pressing environmental concerns and work collectively toward a sustainable society.
Bridgestone Indonesia and Soles4Souls Asia will work with partners to manufacture shoes that will be distributed to people in need around the world and/or sold through various outlets. The goal is to convert 40,000 tyres into ~400,000 pairs of shoes by the end of 2022, diverting these end-of-life tyres from landfills and putting them to good use.
The partnership will give these Bridgestone tyres a new lease of life as soles for shoes, helping drive toward a circular economy that eliminates waste through the continual use of resources. Additionally, Bridgestone Indonesia is donating $60,000 to assist Soles4Souls Asia in their global relief efforts to expand the project.
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