BKT Unveil New Website


BKT has rolled out its new website with it having a new look and ready to act as a link between BKT and its users.

New Website Presented by BKT

BKT has started by reinventing the usual “About Us” section, with time BKT choosing a direct approach with the slogan “About us is all about you”, as if to say BKT is you”.

Adopting this principle, the website has been created with a user-friendly interface that makes use of numerous videos and images, new icons, simple and quick data searches, and some technical adjustments, such as the new tool to indicate tyre loads and pressures.

Adding to this BKT’s tyres are now no longer just a photo gallery, but real pieces of “reportage” written by those who have used and tested the products with their experience documented on the website. BKT Stories, i.e. the reports by the ambassadors of BKT tyres, play a key role on the new website and will increasingly enhance the portfolio of experiences, through direct and open dialogue, from user to user. 

BKT Stories will offer a genuine story with accounts from all the sectors in which BKT operates and from around the globe. It will be a unique experience to be able to see people doing the same job, but in completely different parts of the planet and with different needs and machinery. Owing to these different needs, the BKT website offers content tailored to the local area, with it available in nine different languages.

About the author

Richard Wilson is a correspondent for The Tyreman. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, Commercial Tyre Business and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.

Contact: richardjwilson@btconnect.com

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