Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Stamford Malaysia's Facebook Page has proven a helpful tool in the Covid-19 pandemic for the company during MCO.
Stamford Tyres (M) Sdn Bhd, the sole distributor of Falken tyres in Malaysia have, for a long time invested in social media as part of their global image, with the Falken Malaysia’s official Facebook page created in 16th April, 2013. This Facebook page has proven a helpful tool in the Covid-19 pandemic, especially during the implementation of Malaysian government’s movement control order (MCO) to curb the spread of Covid-19.
According to Statista, the most popular social media platforms among users in Malaysia in 2020 were Facebook, Instagram, Facebook Messenger and Linkedln. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Base on Statcounter, Facebook remains the top site, with 84.32 per cent of market shares, followed by Pinterest (6.28 per cent), Twitter (3.31 per cent), Youtube (3 per cent) and Instagram (2.29 per cent) between July 2019 to July 2020. This showed that Stamford Tyres Malaysia made the right choice to put the most leverage on its Falken Facebook business page to help expand their presence and reach in the market.
“During MCO, especially from April to May, people were spending more time online with their devices. The closure of non-essential businesses and services meant that most people needed to stay and work from home, there has been a rapid escalation in online shopping, video conference, online marketing, e-learning, as schools and tuition centre moved their lessons on-line, home-based entertainment as well as online communication,” said Frankie Kong, Head of Sales for SUV & 4X4, Stamford Tyres Malaysia......
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