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Stamford Tyres Malaysia Expands Falken’s Digital Footprint and Reach

Stamford Tyres Malaysia Falken

Stamford Malaysia‘s Facebook Page has proven a helpful tool in the Covid-19 pandemic for the company during MCO. 

Stamford Malaysia Makes the Right Move to Leverage on Facebook Business Page

Stamford Tyres (M) Sdn Bhd, the sole distributor of Falken tyres in Malaysia have, for a long time invested in social media as part of their global image, with the Falken Malaysia’s official Facebook page created in 16th April, 2013. This Facebook page has proven a helpful tool in the Covid-19 pandemic, especially during the implementation of Malaysian government’s movement control order (MCO) to curb the spread of Covid-19.

According to Statista, the most popular social media platforms among users in Malaysia in 2020 were Facebook, Instagram, Facebook Messenger and Linkedln. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia.  Base on Statcounter, Facebook remains the top site, with 84.32 per cent of market shares, followed by Pinterest (6.28 per cent), Twitter (3.31 per cent), Youtube (3 per cent) and Instagram (2.29 per cent) between July 2019 to July 2020.  This showed that Stamford Tyres Malaysia made the right choice to put the most leverage on its Falken Facebook business page to help expand their presence and reach in the market.

“During MCO, especially from April to May, people were spending more time online with their devices. The closure of non-essential businesses and services meant that most people needed to stay and work from home, there has been a rapid escalation in online shopping, video conference, online marketing, e-learning, as schools and tuition centre moved their lessons on-line, home-based entertainment as well as online communication,” said Frankie Kong, Head of Sales for SUV & 4X4, Stamford Tyres Malaysia……

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根据Statista的资料显示,2020年最受大马人欢迎的社交媒体是脸书、Instagram、脸书信息及Linkedln。自2004年发布以来,脸书成为大马社交媒体用户中最广泛使用的社交媒体平台。Stat counter的数据显示,2019至2020年间脸书仍是排名第一的平台,占有84.32%的市场份额,接着是Pinterest(6.28%)、推特(3.31%)、Youtube(3%)及Instagram(2.29%)。这无疑显示马来西亚添福胶胎做了正确选择,大大利用其飞劲商业脸书页面来扩展他们在市场上的知名度和影响力。



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