Wanli Tyres Making Inroads into Malaysian Truck Market

Currently, he pointed out that Wanli TBR tyres are sold in 31 provinces in China and exported to more than 60 countries in the world, including the USA, Australia, Southeast Asia and Middle East, just to name a few. This, he said, has proven that Wanli products are well acceptable and widely used.

Sungai Petani based Ong Brothers Marketing became the sole distributor for the Wanli brand of TBR tyres in 2019, covering the whole Malaysian market. Ong revealed that it was not easy when they first started selling the brand. “Although we had tried the products ourselves before introducing them to the market, it took us a lot of effort and persuasion to get our customers to try the tyres. As I have mentioned earlier Wanli is a premium Chinese brand and the price difference between the brand and the major brands is not that significant.”

Ong’s effort paid off when the company received many favourable opinions from their fleet customers. Their positive evaluations for Wanli truck tyres have led to word-of-mouth recommendations, which has translated into the growth of product sales.

Ten Patterns to Choose

“They are satisfied with the high mileage which is comparable with the major brands. For Wanli’s truck tyre, which has a large tread block and deeper tyre grooves design, it can easily last 100, 000 km. Of course, it also depends on application and road condition.  In addition, Wanli truck tyres are retreadable due to its sound casing, which is a major indicator of truck tyre quality.”

Ong Brothers Marketing has brought in 10 TBR patterns, including the Wanli patterns SFR628, SDR800, STR658 and SAHO1. He said, the Wanli SFE628 is the latest addition to the series. It is a steering wheel tyre, which he pointed out has excellent operation stability and safety, as well as improved wear resistance that contributes to higher mileage. Suitable for medium to long haul usage is the SDR800 drive tyre, which features a patented block design that reduces abnormal wear and increases mileage performance, making it safer, durable and anti-aquaplaning.

Also for medium to long haul application is the STR658, a trailer tyre. He said, this tyre has four straight grooves that ensure good high-speed steering and water drainage performance with increased safety. The tyre has been praised for its high mileage, thanks to its wide and deep tread design, ultra-wear resistance and balanced distribution ground contact pressure. With its anti-stone trapping groove bottom design that provides better resistance against damages due to stones lodged within the tread blocked that lead to punctures.

Last but not least is the SAH01 all-position long haul tyre, which he said offers excellent safety, driving stability, high grip, and wear resistance. A special formulation compound with high heat dissipation and low rolling resistance is used to reduce heat build-up for longer tyre lifespan and improved mileage and fuel efficiency. Other features, he added, include its specially designed longitudinal pattern to avoid side skid, which delivers responsive handling and steering performance, as well as water drainage in rainy days. Thanks to its multi sipes design in the centre of the tyre tread this significantly reduce the irregular wear of the crown area and improve the tyre’s grip performance.

“We are targeting the above tyres for logistics and haulage industry. Tyres are a fleet’s second largest costs after fuel, and our main reason for bringing in Wanli TBR tyres is to give the fleet companies another option, helping them to save on their operating costs and increase their profit margin.”

Although Ong Brothers Marketing don’t have their own retreading facility, he said, they work with reputable retreaders to help their customers to maximise their tyre life.

“We are looking for the right dealers across the country to partner with us to grow the Wanli brand,” he added.  

万力轮胎登陆大马卡车市场

万力轮胎凭借着其优质产品和积极的国际扩张计划已成功在全球市场，包括马来西亚建立起知名度。

“万力是高端中国轮胎品牌，其卡客车子午胎是采用先进的技术，高质量的原材料与最先进的设备，以及在严格的品质控制下生产而成。将万力卡客车子午胎引进马来西亚并非意外，而是有事实作为依据。”Ong Brothers Marketing私人有限公司董事王晨洋表示。

他补充，在美国《轮胎商业》（Tire Business）发布的2019年世界轮胎企业排行榜中，万力轮胎名列第50。他说，合肥万力轮胎有限公司是由广州工业投资股份集团有限公司（GIIHG）旗下的万力轮胎股份有限公司与合肥江淮有限公司合资建立。广州工控由原广钢集团和万力集团联合重组而成，旗下企业有两百余家，员工总数3万余人。

“2015年3月，合肥万力成立于安徽合肥，并于2016年11月正式投产。拥有年产200万条绿色卡客车子午胎产能的它，是中国轮胎行业第一家从原材料入库到成品出库全自动化智能生产的企业。”

高里程数优质轮胎

万力轮胎经过30年的发展，他续说，如今已经因其高里程数和质量而声名大噪。该公司已经通过IATF16949和ISO9001质量管理体系、测量管理体系、两化融合管理体系等诸多体系认证，以及CCC（中国）、DOT（美国）、ECE（欧盟）、GCC（海湾）、INMETRO （巴西）等主要认证。此外，合肥万力与江淮汽车、广汽日野、南京金龙、株洲中车、庞巴迪等知名企业进行了配套。

“更值得一提的是合肥万力拥有中国国内外自主专利50余件，并先后获得‘安徽智能工厂’、‘安徽省企业技术中心’、‘国家高新技术企业’、‘国家工信部制造业与互联网融合发展试点示范项目’ 等荣誉称号。”

目前，他指出，合肥万力卡客车子午胎已覆盖中国31个省份，产品出口至全球60多个国家包括美国、澳大利亚、东南亚、中东等。他表示，这证实了万力的产品已经获得广泛的接受和使用。

位于双溪大年的Ong Brothers Marketing在2019年成为万力卡客车子午胎品牌马来西亚独家经销商。王晨洋透露说，刚开始售卖该品牌时很不容易。“虽然在推出市场前我们已经试用过这个产品，但我们经过了许多努力才得以说服客户试用这些轮胎。再加上万力是中国高端品牌，它与主要轮胎品牌之间的价格差异不大。”

王晨洋的努力终于获得了回报，他接获了来自车队客户对该轮胎的正面看法。他们对万力卡车轮胎的正面评估引发了客户纷纷向其他的业者推荐该品牌，成功带来业务增长。

十种款型供选择

“他们对万力很满意，并宣称它拥有能够与主要品牌相媲美的高里程数。万力卡客车轮胎较大的块状花纹块和较深的沟槽设计，使它能够轻松运跑100，000公里。当然，这也因客户的应用和路况而有所不同。此外，万力轮胎的胎体好且能够翻新。这也是卡车轮胎质量的主要指标。”

Ong Brothers Marketing引进了10种万力卡客车子午胎款型，包括万力SFR628、SDR800、STR658 及 SAHO1轮胎。他说，万力SFR628是最新的系列。它是一条用于卡车转向轴的轮胎，拥有卓越的操作稳定性和安全性，并具有改善的抗磨耗能力，带来较高的里程数。SDR800则是一款适合中长途驱动轮使用的轮胎，专利的花纹块设计可抗异常磨损，让轮胎的行驶里程更长，更加安全、耐磨及抗打滑。

同样适合中长途使用的是STR658拖车轮位轮胎。他说，这款轮胎拥有四条直沟槽，确保高速行驶下的导向性能和排水性能，行驶更安全。该轮胎的宽胎面及深花纹设计，超耐磨及均匀的接地压力分布，带来高里程数。其沟底的防夹石设计，防止轮胎因石子被夹在胎面里而导致轮胎穿孔受损。

最后是SAHO1长途全轮位轮胎，他说，该轮胎除了可提供卓越的安全性、驾驶稳定性外，还能够抗磨耗。采用独特，高散热与低滚动阻力的复合胶料制成，可降低轮胎生热和延长轮胎的使用寿命，改善里程数与节油。他补充，其他特点包括独特的纵向花纹设计，避免侧向滑移，提供更好的操控反应和转向，以及提高雨天时的排水性能。其中央胎面的多刀槽花纹设计，大大降低胎冠部分的不规则磨耗，改善轮胎的抓地性能。

“我们的目标客户是运输行业。轮胎是车队继燃油之后的第二大成本，而我们将万力卡客车轮胎引入国内的主要原因就是为车队公司提供另一个选择，协助他们节省营运成本和改善利润。”

虽然Ong Brothers Marketing没有他们自己的翻胎厂，但他表示该公司与富有声誉的翻胎公司合作，协助客户最大化提高轮胎的使用寿命。

他补充说:“我们在全国寻找适合的代理商与我们合作，共同增长万力品牌。”