Sinwufu All Set to Build Maxtrek Tyre Brand in Malaysia

Simwufu & Maxtrek

Sinwufu Enterprise Sdn Bhd has added a new tyre brand - Maxtrek into its product offerings. 

Sinwufu Sees Opportunity in Maxtrek 

Despite the challenges and uncertainty caused by the Covid-19 pandemic, Sinwufu Enterprise Sdn Bhd has continued to expand its product offerings by bringing in a new tyre band – Maxtrek.

To answer our question as to whether launching a new brand amidst a pandemic would be a logical step, Managing Director Yap Ah Tiong explains that in every crisis lies an opportunity. Due to budget constraint and supply-chain disruption, the pandemic has forced consumers to change their shopping behaviour, by trying out a new brand or shopping at a different retailer during the pandemic.  Therefore, the company sees it as an opportunity to penetrate the market with a new brand.

“To meet price sensitive customer demand, we have taken the initiative measure of bringing in another brand. Maxtrek, is a brand that is not only widely known in its home market, but has also been receiving a good response from more than 90 countries in the world.......”

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询及冠病大流行期间推出新品牌是否合乎逻辑,董事经理叶亚忠表示,每一次的危机都蕴含着机遇。冠病大流行导致消费预算受限制和供应链中断,迫使消费者尝试新品牌或在其他零售商处购物,从而改变了他们的购物行为。该公司将这个情况看成商机, 并认为这是新品牌打入市场的好时机。 

“为了满足价格敏感客户的需求,我们主动引入另一个品牌。 新迪这个品牌不仅在中国市场广为人知,而且在全球90多个国家得到了良好的反响.....。”


About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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