Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
Phone: (60) 3 7781 1323
Sinwufu Enterprise Sdn Bhd has added a new tyre brand - Maxtrek into its product offerings.
Despite the challenges and uncertainty caused by the Covid-19 pandemic, Sinwufu Enterprise Sdn Bhd has continued to expand its product offerings by bringing in a new tyre band – Maxtrek.
To answer our question as to whether launching a new brand amidst a pandemic would be a logical step, Managing Director Yap Ah Tiong explains that in every crisis lies an opportunity. Due to budget constraint and supply-chain disruption, the pandemic has forced consumers to change their shopping behaviour, by trying out a new brand or shopping at a different retailer during the pandemic. Therefore, the company sees it as an opportunity to penetrate the market with a new brand.
“To meet price sensitive customer demand, we have taken the initiative measure of bringing in another brand. Maxtrek, is a brand that is not only widely known in its home market, but has also been receiving a good response from more than 90 countries in the world.......”
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