Sinwufu Enterprise Sdn Bhd has added a new tyre brand – Maxtrek into its product offerings.
Sinwufu Sees Opportunity in Maxtrek
Despite the challenges and uncertainty caused by the Covid-19 pandemic, Sinwufu Enterprise Sdn Bhd has continued to expand its product offerings by bringing in a new tyre band – Maxtrek.
To answer our question as to whether launching a new brand amidst a pandemic would be a logical step, Managing Director Yap Ah Tiong explains that in every crisis lies an opportunity. Due to budget constraint and supply-chain disruption, the pandemic has forced consumers to change their shopping behaviour, by trying out a new brand or shopping at a different retailer during the pandemic. Therefore, the company sees it as an opportunity to penetrate the market with a new brand.
“To meet price sensitive customer demand, we have taken the initiative measure of bringing in another brand. Maxtrek, is a brand that is not only widely known in its home market, but has also been receiving a good response from more than 90 countries in the world…….”
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