Apollo Tyres Aim to Extending its Lead in TBR Segment
With the continuing demand for all wheel fitment tyres in the market, along with the new axle load requirements, there is a higher expectation of even wear and overall initial tread mileage (ITM) from all tyres. These inputs from the customers, along with the company’s expertise in truck-bus radial (TBR) technology, led to the development and launch of Apollo EnduRace RAT.
Produced at the company’s facility in Chennai, the new tyres have been tested extensively, both inhouse and in real world applications with the end users. The new EnduRace RAT will cater to the 80,000 per month market of all-wheel fitment truck-bus radial tyres in India.
Commenting on the launch, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres said “With the changing industry dynamics and customer expectations from all wheel segment, we have further improved our offering with EnduRace RAT. We are confident of extending our lead in the TBR segment in India with this new benchmark in performance tyres.”
Recommended for moderate load applications in all wheel fitment position, EnduRace RAT is proven to offer 20 per cent higher ITM and even wear pattern throughout the life of the tyre. The robust casing with higher bead and belt durability provides best-in-class load carrying capability and retreadability. These tyres also have class leading advantage of fuel efficiency with 10 per cent lower rolling resistance.
Apollo Tyres enjoys clear leadership in the commercial vehicle segment in India, with a market share of 32 per cent (Original Equipment + Replacement), as per internal estimates.