Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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Hyundai Motor Group and Michelin sign new MoU to collaborate on R&D for innovative tyre technologies over the next three years.
Hyundai Motor Group has announced the signing of a memorandum of understanding (MoU) with Michelin to develop next-generation tyres optimised for premium electric vehicles (EVs).
The signing ceremony took place at the Group’s Namyang Research Center on 17th June , attended by Bong-soo Kim, Vice President and Head of Chassis Development Center at Hyundai Motor Group, and Georges Levy, Executive Vice President of Automotive Original Equipment at Michelin.
The new MoU follows the successful completion of the two parties' first partnership and will lead to a new journey towards developing next-generation tyres to be equipped with the Group’s clean, smart and sustainable mobility solutions.
“This partnership with Michelin will result in real innovations in tyre technology, solidifying Hyundai Motor Group’s position as a leader in the smart mobility industry,” Vice President Kim said. “By fully leveraging our mobility technology and Michelin’s tyre expertise, we are confident in our ability to achieve ground-breaking innovations in tyre performance enhancement and create synergies in this organic collaboration.”
The agreement is a follow-up to the first five-year partnership signed in November 2017 to jointly develop an exclusive tyre for IONIQ 5 and carry out experiments and analysis methods related to tyres as well as technology exchange. Over the next three years, the Group and Michelin will jointly develop the following innovations: eco-friendly tyres with increased use of eco-friendly materials; tyres optimised for next-generation EVs and a real-time tyre monitoring system which will help advance autonomous driving technology.
"The collaboration between Hyundai Motor Group and Michelin over the past five years contributed to the successful launch of the Hyundai IONIQ 5,” Levy said. “We are pleased to announce that the relationship has been extended for three more years to continue our work together on new technologies in favour of safer, cleaner mobility. The association between Hyundai Motor Group and Michelin is founded on the same vision and on a shared passion for excellence, performance and innovation that have become increasingly essential factors as we rise to the mobility-related challenges we all face today.”
Next-generation tyres resulting from the collaboration will find their way onto future premium EV models of Hyundai Motor Group. This new tyre technology is critical to meet the durability requirements of tyres, as well as driving performance and electric efficiency under high load as the driving range of EVs continues to increase.
The Group and Michelin also plan to conduct joint research to analyse tyre wear, tyre load and road friction beyond the current standards of tyre temperature and air pressure. The new tyres are also expected to significantly improve drivers’ ride comfort by reducing vibration and noise generated by EVs at high speeds.
They will also explore ways to increase the use of eco-friendly materials in tyres to about 50 per cent of the total tyre weight from 20 per cent currently.
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