Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.
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The new Virat range is the 'most advanced allrounder' tractor tyres with the industry-best traction and a unique design.
Apollo Tyres has launched the new generation agriculture tyres, in the presence of farmers and the business partner in Chandigarh, in the northern part of India. Application wise, the company claimed that the new Virat range is an allrounder, with superior performance in both agri and haulage segments, and is available in both, front and rear fitments.
The new tyre has been developed as an allrounder product with 20 lugs, which provides strong grip and long life in both soft and hard soil conditions. The Virat range, in addition to improving the productivity of the tractors and reducing their downtime, also matches the aesthetics of the new tractor models. While this product will cater to all the markets, some of the larger ones which the company will specifically look at for this product, are Punjab, Haryana, UP, Rajasthan, MP, Maharashtra, AP and Karnataka.
Speaking at the launch, Rajesh Dahiya, Vice President, Marketing, Sales & Service (India, SAARC & Oceania), Apollo Tyres Ltd said, “We have captured the voice of our primary customers -- the farmers, from across the country before developing this product. For both, agri and haulage the primary requirement is of traction, which we have benchmarked against the best in the industry. The visual appeal of the new Virat range matches with the aesthetic requirements of the new age tractors’ stylish designs, and of the next gen farmers.
”Apollo Virat offers highly differentiated proposition with its new lug design, distinguished lug geometry, new gen aesthetics and superior performance. These tyres have more rubber deployed in the wearing zone for even wear and longer tyre life. The curved lug geometry and rounder groove profile towards the shoulder ensures faster mud removal from bucket area between lugs for a stronger grip. The dual tapered lug design makes the tyre less prone to punctures, resulting in reduced downtime.
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