Continental Further Expands Strong Position in Tyre Original Equipment in China

Continental Tire

In the first half of 2022, Continental was the leading original equipment supplier for passenger car tyres on the Chinese market.

Continental Earns the Trust of Chinese Automotive Manufacturers  

According to a study conducted by the trade publication “China Tire Dealer” amongst new vehicle models introduced on the Chinese market in the first half of 2022, German tyre manufacturer Continental surpassed its competitors and now occupies the top spot when it comes to fitting cars with tyres ex works. The trade publication revealed that Continental was the most popular tyre brand among vehicle manufacturers in the period under analysis, strengthening its position in particular as an original equipment supplier, especially for electric and premium vehicles.

 “Thanks to its strong development expertise, Continental has acquired an outstanding reputation for the incredible performance of its tyres. We are proud of the enormous trust that automotive manufacturers on the Chinese market have placed in us,” says Juan Botero, who heads Continental’s Passenger and Light Truck Tires Original Equipment business unit in the Asia-Pacific (APAC) region. He added: “Premium brands trust us heavily when it comes to fitting their cars with our premium tyres. But we also serve emerging brands that too look for maximum performance and safety in a tyre.” 

Continental stated that, in 2021, it held approvals for three of the five most successful manufacturers of all-electric vehicles in the Asia-Pacific (APAC) region. In global terms, Continental supplied seven of the ten most successful manufacturers of all-electric vehicles in the same time frame. 

Continental’s global tyre business has grown significantly over the past few years, and, besides North America, the Asia-Pacific region is one of the key drivers of this growth. With the opening of a new tyre plant in Hefei in the Chinese province of Anhui back in 2009, the tyre manufacturer has significantly strengthened its competitive position in China and the Asia-Pacific region. This trend was also bolstered by an R&D centre in Hefei, which the company opened already in 2008. Equipped with state-of-the-art testing and pilot facilities, the centre is vital for helping Continental to better understand local customer requirements and is thus crucial to the success of Continental tyres on the Chinese market. 

In 2009, China became the biggest automotive manufacturing nation in the world and since then is also the world’s biggest automotive market. Annual vehicle production in China today accounts for about 30 percent of all vehicle production across the world.

 

 

About the author

Mary has over 20 years experience as the editor of our Malaysian sister magazine, The Tyreman. Based in Kuala Lumpur, she writes articles for us on the Malaysian and other South East Asian markets.

Phone: (60) 3 7781 1323

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