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Hankook Tire Malaysia believes that the importance of proper training should not be underestimated.
“Effective training enhances the understanding of Hankook products and positioning as well as the skill of our dealership staff. All these would ultimately have a direct effect on the bottom line. Investing in dealership staff training is essential as they are the frontliners that represent the Hankook brand and would contribute to brand retention,” said Hankook Tire Malaysia.
The content of the Hankook training programme, the company revealed, included a brief background of the company, vision, business updates and direction. “Clear direction and a shared vision of the company future would unify everyone to work towards and enhance effectiveness. The main highlight of the training is our products and to equip our dealership staff with detailed product knowledge so that they could answer customer questions, accurately present our products convincingly and close more sales......”
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