XBRI tyres are distributed by Hiap Yoon Tyres, a subsidiary of Highclass Group.
Highclass Group Brings in XBRI Brand of Tyres
Since its inception, XBRI, the main brand of Sunset Tires Corporation, has been committed to building a super-high cost-effective safety tyre brand with the best possible relationship between quality and price. In South America as a whole, after nearly 15 years of steady growth, due to its ‘king of cost performance’ product features, it is accepted by the majority of users and has become a preferred brand for purchasing.
The XBRI brand was born in Brazil, which has the largest population in South America, with more than 200 million people. XBRI has become the most famous and popular tyre brand in the region. Most parts of South America are not rich. In addition to the pursuit of quality and safety, people have to consider price factors when buying tyres, which is why XBRI is so popular. This is because the Sunset Tires Corporation has always positioned itself in the economy sector of the market.
XBRI also attaches great importance to product differentiation. In order to meet the different needs of the vast number of users, it has established its own perfect procurement system. The products include car tyres, truck tyres, light trucks and 4X4 tyres, inner tubes, rims and engine oil, and many more. To meet the one-stop procurement needs of customers, the company has its own contract manufacturers in China, South Korea, Thailand, Myanmar, and Vietnam, just to name a few, in order to create diversified products to meet different market requirements. At present, the company is actively exploring new high-quality contract manufacturers and plans to have XBRI production bases in Europe in the future to meet the needs of more different users.
Sunset Tires Corporation Limited Deputy General Manager of Asian-Pacific Area Jeffny Liu says it is pragmatic and will proceed according to actual needs. “We are Brazilians in Brazil, Colombians in Colombia, and Mexicans in Mexico. In Malaysia, we must adapt to local conditions, adapt to the times, and vary from person to person, thus creating a Malaysian brand that is most suitable for Malaysia.”
XBRI attaches great importance to the cultivation of the market and is responsible to the user and to society in general. In markets in which they have operated before, they will spontaneously set up a public welfare enterprise for tyre recycling and provide after-sales renovation services. The company would not forget to make their due contribution to environmental renovation, waste pollution changes and environmental protection.
“This is also a very important reason why we can reach a cooperation with XBRI Malaysia distributor Highclass Group. Highclass Group has its own retread tyre factory and has been working hard to change the environmental problems brought about by the industry. It serves users better and is responsible towards society. In this way, we believe that the XBRI brand under the operation of Highclass Group could bring XBRI family-like care, reassurance and warmth to every user in Malaysia, and we can work together as a long-term development cause to bring the most favoured driving experience to Malaysians,” said Liu.
It is said that XBRI has become a rising star in the global tyre market. In order to promote XBRI‘s globalisation strategy and provide brand awareness, the company has been increasing its investment in various football tournaments around the world. In recent years, the company has invested in a number of football events, including the 2018 FIFA Russia World Prequalification, which has received extensive attention. The flexible control and speed of football itself are very consistent with the tyre characteristics represented by XBRI brand tyres, which makes XBRI brand popular with a wide range of football fans, many of whom are also fans of the Brazil national team.
“We believe that the XBRI brand will eventually bring good news to Malaysians and be loved by them due to the brand’s safety qualities, good price, social responsibility and service-oriented brand responsibility, as well as an association with the speed and control of football, thus making Malaysia an important outlet for XBRI to expand within Southeast Asia and the rest of the world,” Highclass Group Executive Director Desmond Kew commented.
Backed by more than 30 years of experience, Highclass Group of companies shares unique competencies by bringing together specialised expertise to spark innovation of tyre solutions from commercial fleets to private vehicles. XBRI tyres are distributed by Hiap Yoon Tyres, a subsidiary of Highclass Group.
Sunset轮胎集团主营品牌XBRI
南美最具势力
XBRI品牌自创立以来就致力于打造一个超高性价比的安全轮胎品牌。在整个南美，经过近15年的稳定成长，因其‘性价比之王’的产品特色，为广大用户所接受，成为消费者的首选品牌。
XBRI品牌诞生于足球王国巴西，巴西是南美人口最大的国家，拥有2亿多人口，而XBRI已经成为当地最著米和流行的轮胎品牌。大部分的南美地区并不富裕，人们对于轮胎的购买，在追求品质安全外，往往不得不考虑价格因素，这正是XBRI如此受欢迎的原因。Sunset轮胎集团将自己定位在经济实惠的细分市场里。
XBRI非常注重产品的差异化。为了迎合广大用户的不同需求，它建立了自己完善的采购体系。其产品包括轿车轮胎、卡客车轮胎、轻卡和四驱车轮胎、内胎、轮辋及机油等，满足客户一站式采购需求。它在中国、韩国、泰国、缅甸、越南等都有自己的契约生产商，打造不同市场需求的多元化产品。目前，该公司还在积极探寻新的优质契约生产商，并计划未来在欧洲也有XBRI的生产基地，以满足更多不同用户的需求。
Sunset轮胎集团亚太区副总经理Jeffny Liu表示，该集团是务实的，会从实际需求出发。他说：“在巴西我们便是巴西人，在哥伦比亚我们便是哥伦比亚人，在墨西哥我们就成了墨西哥人，而在马来西亚，也一定因地制宜，因时制宜，因人而异，打造成最适合马来西亚人使用的品牌。”
XBRI非常注重市场的培育，对用户，也对社会负责。在他们之前经营的市场，他们会自发建立轮胎回收公益事业，并且提供售后翻新的服务，时刻不忘为环境改造，改变废物污染，在环保方面做出应有的贡献。
“这也是我们能和XBRI马来西亚总代理精工集团（Highclass Group）达成合作的非常重要的原因。精工集团拥有自己的翻新轮胎工厂，也一直致力于改变工业带来的环境问题。它为用户提供更好的服务，对社会负责，因此我们相信精工集团绝对会将XBRI品牌如呵护家人般的关心、安心及温暖，带给马来西亚每一位用户。我们，作为精工集团的长久发展事业伙伴，将共同努力，给马来西亚人民带来最惠的驾乘体验。”他说。
据悉，XBRI已经成为全球轮胎市场中一颗冉冉升起的新星。为了促进XBRI的全球化战略，提供品牌的知名度，Sunset轮胎集团不断增大其在全球各种足球赛事的投入，近几年已经投入包括2018 FIFA俄罗斯世界杯预选赛等多项足球赛事，获得了广泛关注。足球本身所具有的灵活的操控和速度，与XBRI品牌轮胎所代表的轮胎特性极为符合，也使得XBRI品牌慢慢地受到广泛足球迷的注意和喜爱，这些球迷当中有很多也都是五星巴西国家队的球迷。
“我们相信，XBRI品牌最终会凭借着其安全品质和最惠价格，社会责任和服务，以及与兼具速度，操控的足球赛事相结合，使马来西亚成为XBRI走向东南亚和走向世界的重要窗口。”精工集团执行董事邱崠益表示。
精工集团是首屈一指的轮胎专家，至今有逾30年的丰富经验。该集团公司汇集轮胎领域专才，打造创新的轮胎解决方案，带来从商业车队到私人车队的革新，而这成了该公司得天独厚的竞争优势。XBRI轮胎由精工集团子公司Hiap Yoon 轮胎公司负责分销。
